Marketing Strategies for Entrepreneurs

U. K.  Sridevi; Deepa  Bakshi

Abstract

The main objective of this paper is to analyse the existing literature and review of the author’s perspectives in relation to the role of entrepreneurial marketing. The entrepreneurial marketing as a strategy helps to indicate the new ideas in marketing environment in the present times. This paper follows a design methodology approach which reflects on some important marketing strategies through a list of related websites. It studies those websites which have successfully adopted and practices these marketing strategies such as social media marketing, content marketing, search in an optimization, create marketing, retention marketing, mobile marketing, Web design and marketing communications. This also studies the challenges to modernised marketing strategies. Entrepreneurs can increase their scope in SEO, Social Media Market, Content Marketing, Web development, Data Analytics etc. The SEO Entrepreneurs ensure the organisational website inincreasing the Page Ranks. Content Marketing is an explosive device to rank high up in searching theresult by focusing more on keyword ranking. Affiliate Marketing for Entrepreneurs can develop the companies to promote their products and services online. Affiliate marketing organisation can earn income as long as there is traffic to their website and buy products and services through the affiliate links provided by the sites. It provides proof or evidence of how marketing strategies are being adopted by both entrepreneur firms and online marketing entrepreneurial firms. It studies the challenges faced by modernised marketers in creating and guiding their self-established marketing environment.

Abstract

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