NOLEGEIN Journal of Financial Planning And Management Open Access

A Demographic Analysis on Usage Pattern of Internet Banking Services by Women of Porbandar City

  1. Bhumika S. Tanna
  2. Beena Bhadresha
  3. Merin Kumpanpara

Abstract

In today’s fast going world, customers do not like to stand in long queue or wait for the bankingservices. They do not have time and want everything fast as well as in easy way. Actually, they requireand expect to do all financial and banking transactions whenever and wherever they wish to do. Thatis why e-banking services are becoming the best way for all banks to meet customers’ expectations.There are so many benefits of using e-banking services like saving of time, easy accessibility fromhome or convenient place, accuracy, and security. This study aims to know the usage pattern ofinternet banking services by women of Porbandar city. And for that purpose, data was collected fromwomen to know the usage pattern like on regular basis, sometimes, and never of internet bankingservices by them. Efforts were made to study the relationship between the demographics (age,occupation, education, and income) of women and their usage pattern. For this study, primary datawas collected from 85 sample respondents from Porbandar city and analyzed using percentageanalysis and Chi-square test. It was found that age and monthly income of women respondents do notinfluence their usage pattern of internet banking services, but educational qualification andoccupation affects.

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