BUSINESS PERFORMANCE OF THE MSME’s IN SRIKAKULAM DISTRICT OF ANDHRA PRADESH

Tarakeswara Rao. Sivvala

Abstract

MSMEs, or micro, small, and medium-sized enterprises, are the catalyst for economic expansion that supports fair development. The industry's main benefit is its inexpensive capital cost employment potential. Compared to companies, the MSME sector has a significantly higher labour intensity. Enterprise performance evaluation should consider several kinds of factors, including future potential and social advantages of the company in addition to the financial standing of the marketing at this point in time. It is imperative for including both the efficacy and efficiency of operations into the reflection. The majority of the items we use on a regular schedule these days are produced by MSMEs. MSMEs contribute to the development of rural infrastructure, raising rural residents' standards of life and establishing jobs through the use of indigenous technology, the creation of intermediate technology, and an expansion of the governments and private sector's income base. In this sense, the current investigation is an attempt to examine the performance of MSMEs that successful entrepreneurs are using to contribute to the development of any area.