GROWTH OF DIGITAL WALLETS IN INDIA: OPPORTUNITIES AND CHALLENGES FOR BUSINESS

Jahnvi Valera; Amul Kotadia; Ritesh Maru

Abstract

The rapid growth of digital wallets has become one of the most significant developments in India’s evolving digital financial ecosystem. Supported by technological advancements, widespread smartphone adoption, affordable internet connectivity, and proactive government initiatives such as Digital India and Unified Payments Interface (UPI), digital wallets have transformed the way financial transactions are conducted across the country. This study examines the growth of digital wallets in India and evaluates the opportunities and challenges they create for businesses. Using a descriptive and analytical research methodology based on secondary data collected from RBI reports, government publications, academic journals, and industry reports, the paper highlights the increasing role of digital wallets in promoting financial inclusion, operational efficiency, customer convenience, and business expansion. Digital wallets provide businesses with faster payment processing, reduced cash-handling costs, improved customer engagement, and access to valuable consumer data for strategic decision-making. At the same time, the study identifies major challenges including cybersecurity threats, data privacy concerns, regulatory compliance issues, infrastructure limitations in rural areas, and digital literacy gaps among users. The paper also discusses the ethical and governance dimensions associated with digital payment systems. The findings suggest that while digital wallets offer substantial growth opportunities for businesses, sustainable development requires strong regulatory frameworks, secure technological infrastructure, and continuous consumer awareness initiatives to ensure inclusive and trustworthy digital financial growth in India.

Growth of Digital Wallets in India: Opportunities and Challenges for Business

Abstract

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