The above quote goes very well versed with the facts and figures comprehended in this research work which is about achieving sustainable business growth through unbeatable human resource management practices. This study throws light on 'how time can be bought and multiplied by minimizing the cost to the company and maximizing the attainable profits. Analytical research on human nature, attitude, perceptions and behaviour of different personalities depicts that human nature is very much dynamic and becomes a vital part for the development of an organization. Aspects like work life balance, succession planning, aligning business goals with individual goals, retention and many more alike elements play an important role in order to attain parity in terms of efficiency and effectiveness for a business to sustain.
