Online Shopping Behaviour of Consumers Concerning Selected Karnataka State Districts

Dr. Rajesh P.S.

Abstract

The Internet is a powerful medium that can serve as a one-of-a-kind platform for expanding retail brands in India. The Indian e-commerce market is revolutionising; brand awareness is growing in Tier II and III cities, but products and services are not keeping pace. To overcome this, e-tailers must penetrate Tier II and III cities more than developed countries. Online retailing channels have made the consumers’ decision-making process easy as they can look at various choices and price differences in comparison with their competitor’s product to arrive at a decision soon with the increase in internet speed, smartphone usage, and changes in consumers’ perception towards a new form of retailing among tier II and tier III cities. Consumers have created the demand and scope for e-retailers in India. Certain factors in India’s business environment, such as changing consumer purchasing habits, internet speed, updated technology, and so on, can be beneficial to online traders, and these e-commerce companies should develop strategies to capture a larger market share. This paper discusses the fundamentals of online shopping in India and the factors influencing the growth of e-commerce in India.