MBA Journals Peer-reviewed management research from Consortium e-Learning Network

NOLEGEIN Journal of Leadership and Strategic Management

A Study on the Reasons Behind NVIDIA’s Emergence as the Leading AI Company: Evidence from Primary Data

  1. Mihirsinh Gohil
  2. Khushboo Vasani
  3. Nilesh Khanderiya

Abstract

This study explores students’ perceptions regarding the major factors behind NVIDIA’s emergence as a global leader in the Artificial Intelligence (AI) industry. The research primarily focuses on understanding how technological innovation, leadership vision, and strategic planning contribute to the company’s competitive advantage and long-term success. A descriptive research design was adopted for the study. Primary data were collected through a structured questionnaire administered to IT and MBA students, while secondary data from journals, reports, and company sources were used to provide background information on NVIDIA’s growth and market position. The study analysed responses from 231 participants using descriptive statistics, Pearson correlation analysis, and multiple regression techniques. The findings reveal that respondents strongly perceive NVIDIA’s success as a result of continuous technological innovation, visionary leadership, and effective strategic planning. Among all variables, strategic planning emerged as the most significant predictor of competitive advantage, indicating that NVIDIA’s ability to align innovation with long-term business objectives has played a crucial role in its market leadership. The study further suggests that leadership vision and technological capabilities indirectly influence competitive success through strategic execution. Overall, the research highlights how future technology professionals interpret corporate success in the AI-driven business environment and emphasizes the growing importance of strategic management in technology-based industries.

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