A Study on Sustainable Dairy Marketing Practices Followed by the Indian Dairy Industry

Chethan R; Pankajakshi R

Abstract

The Indian dairy industry plays important role in the country's economy and agricultural landscape, providing livelihoods to millions of people while meeting the nutritional needs of entire population. In recent years, the industry has witnessed significant growth and transformation, with a focus on sustainability across various aspects of dairy production and marketing. This paper presents a comprehensive study on sustainable dairy marketing practices adopted by the Indian dairy industry. It explores the strategies, challenges, and opportunities in promoting sustainability while meeting consumer demands and ensuring economic viability. Through a review of literature, industry data through secondary sources and case studies. This paper aims to provide insights into the evolving landscape of sustainable dairy marketing in India and its implications for the future of the industry. Strategies for marketing dairy products that are sustainable are heavily influenced by consumer behaviour and preferences. The study looks into how consumer tendencies toward environmental and health consciousness are changing and how this is influencing demand for dairy products made responsibly. It examines how dairy producers are adapting to these developments by launching consumer education initiatives, improving supply chain transparency, and developing novel product lines. The study presents case studies that demonstrate how prominent dairy companies in India have effectively implemented sustainable dairy marketing efforts. These examples include creative methods for developing new products, storytelling-based marketing strategies, and collaborations with stakeholders all along the value chain to advance sustainability.