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319 articles for “Digitalization”
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On Promotion of Learner Autonomy in ELL among Plus Two Learners through Blended or Phygital Teaching Learning Model
Abstract: This is the age of digitalism and information explosion. Moreover modern generation is born and brought in the internet technology. Here teachers and researchers have to examine how far is the digital divide between the fast growing internet technology and teaching methodology. Within a period of a couple of decades technology has changed itself and the world beyond imagination. But very little has changed with the process and methods of …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 5, Issue 1, 2022 Read article
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To Study The Impact of Social Media Use On Academic Performance Among College Students In Delhi NCR
Abstract: Social media has become an integral part of the daily lives of youths, influencing various aspects of their behavior, including study patterns. This executive summary provides an overview of the impact of social media on the study habits and academic performance of college students. Access to Information: Social media platforms provide a vast pool of educational resources, enabling students to access information beyond traditional classroom settings. Collaborative Learning: Youths engage …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 8, Issue 1, 2025 · pp. 37–47 Read article
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Ethical and Policy Gaps for Responsible AI in Indian Healthcare: Review Toward Viksit Bharat
Abstract: The accelerated adoption of Artificial Intelligence (AI) within the Indian healthcare sector – particularly in medical imaging, clinical decision support, and predictive diagnostics – has emerged as a critical enabler of the national vision of Viksit Bharat (Developed India). AI-driven technologies offer substantial potential to improve diagnostic accuracy, optimize healthcare delivery, and address systemic challenges such as workforce shortages and regional disparities. This review critically examines existing academic literature, government …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 1, 2026 Read article
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Assessing Artificial Intelligence Risk Perception Among Generation Z in Delhi NCR
Abstract: This study examines the risk perception of Artificial Intelligence (AI) among Generation Z in the Delhi National Capital Region (NCR), a demographic that is highly engaged with digital technologies and AI-driven applications. The research aims to identify key concerns, attitudes, and awareness levels related to the societal, ethical, and technological implications of AI. A descriptive research design was adopted, integrating both qualitative and quantitative approaches to ensure a comprehensive analysis. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 · pp. 44–49 Read article
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AI-Enabled Leadership Development and Strategic Organizational Analysis in Higher Education: Emerging HRM and Organizational Behavior Practices for 2026–2027
Abstract: The higher education sector is entering a transformative era, shaped by digital innovation, hybrid and remote learning modalities, and evolving expectations from students, faculty, and administrative staff. Leadership development, strategic planning, and organizational behavior practices in universities and academic institutions are increasingly challenged to respond to rapid technological, social, and demographic changes. In this context, artificial intelligence (AI) offers unprecedented opportunities to enhance human resource management (HRM), organizational analysis, and …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 1, 2026 Read article
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Revamping Libraries: E-learning and E-resource Management
Abstract: Today’s libraries are successfully focusing on solutions and challenges to redefine education. They embark on digital transformation, interconnection of resources and services, and patron experiences as resilient hubs of knowledge with a global shift in educational platforms. Libraries can improve quality, equity, and accessibility by creating a more effective, flexible, and agile kind of nexus for education. However, libraries must find means to manage access to items available in electronic …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 1, 2023 · pp. 15–19 Read article
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An Empirical Investigation on Transition from Net banking to UPI payment
Abstract: The study investigates the transition from traditional net banking to the increasingly prevalent Unified Payments Interface (UPI) among Indian consumers. Its goal is to uncover the drivers behind this shift and provide a thorough assessment of the current state of UPI adoption. Through a meticulous examination of existing literature and empirical analysis, the study identifies convenience, security, speed, rewards, and transaction reliability as key factors influencing consumers' preference for UPI …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 27–35 Read article
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A Study on Change Management and Innovation in IT Industry in India: HOW IT Companies CAN Foster a Culture of Continuous Improvement
Abstract: In today’s digital era, where technological advancements occur at an unprecedented pace, IT companies must embrace change while minimizing disruption. To remain competitive, organizations need strong change management practices and a culture of continuous improvement where innovation is quickly accepted and effectively integrated. However, change—whether involving schedules, processes, technologies, or structures—remains inherently difficult. Without clear communication of benefits, committed leadership, and active employee participation, resistance can easily slow progress. This …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 9, Issue 2, 2026 Read article
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Exploring The Impact of E-HRM on Employee Performance: A Systematic Literature Review
Abstract: e-HRM (Electronic Human Resource Management) refers to the integration of digital technologies into traditional HR processes to streamline and optimize human resource management activities. e-HRM can encompass a wide range of functions, such as recruitment and applicant tracking, performance management, training and development, compensation and benefits, and employee self-service. By leveraging digital tools and platforms, e-HRM aims to improve the efficiency, accuracy, and accessibility of HR processes, while also enhancing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 7, Issue 1, 2024 · pp. 1–8 Read article
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A Systems Perspective on Sustainable Construction: Applying Operations Research to Green Building Initiatives
Abstract: This paper explores how operations research (OR) methodologies can enhance green building initiatives through a systems approach, integrating decision-making domains such as finance, marketing, manufacturing, and service operations. The research employs a comprehensive literature review and application of OR techniques to analyze and optimize sustainable construction practices. Key objectives include understanding the role of decision theory in improving project decisions, exploring financial and marketing strategies to promote green building, implementing …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 1, 2025 · pp. 33–38 Read article
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An Analysis of Cryptocurrency and Its Influence on Conventional Financial System
Abstract: This study explores the growing influence of cryptocurrency on traditional banking systems, focusing on how decentralized digital currencies such as Bitcoin, Ethereum, and Ripple are transforming the financial landscape. The research examines the disruptive impact of cryptocurrency on core banking functions, including fund transfers, lending, and monetary policy execution. The paper offers a sophisticated grasp of the opportunities and difficulties presented by this financial innovation by fusing theoretical analysis with …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 8, Issue 2, 2025 · pp. 6–14 Read article
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Enhancing agriculture supply chains through regional demand forecasting with Machine Learning Algorithms
Abstract: With the stats analysis of 2014 of Our Country Agricultural supply chain faces a significant inefficiencies as the intermediate stakeholders capture the large portion of the value, in this scenario farmers only earn about 31 to 43 percent of final market price. This imbalance contributes to higher consumers expenditures and unequal income distribution and substantial post harvest waste. To tackle these challenges this research introduces kisaankart which is a machine …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 8–15 Read article
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A Study on E-Banking and Traditional Banking Services and Comparison
Abstract: This research work tries to clarify the differences between online and traditional banking. In the modern technological period, human life has gotten a lot easier than it used to be. Everything has been digitized as a result of technological advancements. Banking is also the most important of them all. Within the realm of technology, the financial system has advanced significantly since the 18th century. There are many advantages to technology. …
Published in NOLEGEIN Journal of Financial Planning and Management · pp. 15–22 Read article
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Influence of Blogs: A Study of Young Consumers of J&K
Abstract: Introduction: Blogs are everywhere in today’s electronic media. They are considered as one of the well- known social media platform and a powerful marketing tool (Hsu & Tsou, 2011). They are listed on world wide web giving information about different products to the consumers and thus creating an impact on their purchase behaviour. In today’s digital world, blogging has been considered as one of the most recognizable and famous platform …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research Read article
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Use of Facebook and Twitter for Advertisement and Branding
Abstract: Abstract Social media now days have become a very burning issue. Watching advertisement on Facebook, Twitter, LinkedIn, etc. has become a regular to the customer. In the era of digitalization social media has become very effective way of advertising and branding. However, if the product/brand are new in the market, it is very tough in the initial phase to reach to the targeted customer through social media. As the product/brand …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 18–20 Read article
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Online Marketing
Abstract: This paper is intended to focus on whether online marketing is helpful in business or not, as compared to traditional marketing. Subsequently, the steps that must be taken to make online marketing more efficient are highlighted. In today’s era of digitalization, Internet has promised a brilliant future and subsequently has become a favourite tool of marketing for researchers. Before the Internet, the business often faced difficulties in connecting to customers …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 3, Issue 1, 2020 · pp. 10–14 Read article
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Disruptive Business Innovation: A Case on Reliance JIO Telecom Services
Abstract: The Indian wireless telecom sector stands to be the second-largest market in the world in terms of subscribers and data consumption after China. From being a voice-oriented to data-oriented service,the telecom business model has seen rapid adoption by consumers and capacity expansion throughout the Indian landscape. However, this sudden shift in the business model has been observed ever since the inception of Reliance Jio’s disruptive digital platform. As a new …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 4, Issue 2, 2021 · pp. 13–18 Read article
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Analyzing the Role and Influence of Social Media on Tourism and Hospitality Industry
Abstract: Social media communications have a significant impact on how people choose what to buy in the current digital age. The Indian tourism sector is also affected by this new age phenomenon. Before deciding where to go, Indian consumers (in this case, travelers) research travel options on a variety of social media platforms. Therefore, from the perspective of an emerging market, we need to comprehend social media communication better and how …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 1–10 Read article
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Impact of Social Media on Children
Abstract: As technology advances and virtual experiences become more prevalent, individuals are spending an increasing amount of time consuming online content. This phenomenon is particularly evident among today's children, who are born into a digital world where communication technology and the internet are readily accessible. This exploratory study aims to comprehend children's social media behavior and their motivations for sharing their consumption patterns and brand experiences through social media. The study …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 1, 2023 · pp. 25–30 Read article
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Rural Advertising's Effect on Andhra Pradesh State's Retail Business Development
Abstract: Though it is still a relatively new field of study, rural marketing is becoming increasingly important in the majority of developing nations. The process of creating, pricing, distributing, marketing, and advertising goods and services in rural areas as well as marketing industrial and agricultural products from rural areas in metropolitan areas is referred to as rural marketing. With the advent of economic liberalization and globalization, the industrial sector—and especially the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 20–30 Read article