Search
388 articles for “Influencers”
-
A Study of the Advancement of Digital Marketing in Indian Context
Abstract: As the Indian economy is expanding at an unmatched pace, digital marketing is getting essential in the modern Indian market. In order to have a competitive edge over the market most of the organisations are utilising digital marketing. The most important component of digital marketing is the Internet. The Internet is a very effective and widely used tool for a variety of organizational and personal problems. The development, current state, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 9–14 Read article
-
Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies
Abstract: Brand equity and consumer loyalty are the most significant aspects of modern branding which have a huge influence on how consumers perceive, interact, and remain loyal to brands within the competitive environment. The purpose of this paper is to dive deep into the mechanisms through which marketing strategies and psychology drive brand loyalty and equity and show that is largely due to the emotional, cognitive, and behavioural factors. The article …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
-
A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
-
A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article
-
The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
-
Consumer Trust in AI-Driven Responsible Marketing
Abstract: Artificial Intelligence (AI) is rapidly becoming a core element of modern marketing practice. Organisations increasingly rely on AI-based tools such as personalised recommendations, automated messaging, and targeted advertising to improve customer engagement and marketing efficiency. These technologies allow brands to communicate with consumers in ways that feel more relevant and customised. At the same time, the widespread use of AI has raised important concerns about data privacy, transparency, and ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
A Study on Social Media Campaign Design and Audience EngagementAnalysis for Effective Product Promotion with Reference to Instant FoodProducts – MTR
Abstract: This Study looks at how social media campaign design influences people engagement in promoting MTR instant food products the main purpose is understand how different parts of social media campaign attract customer and increase their interest in the brand the study is based on both primary and secondary data, primary data collected was using the structured questionnaire and while secondary data was taken from books, journals, website and other published …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Oil and Gas Extraction in Gulf of Mexico
Abstract: This paper discuss about the oil spill in the Gulf of Mexico in 2010 along with its causes and factors with lead t this disaster. This paper also suggests some of the preemptive measures that could have been taken to stop this oil spill and how BP can positively influence its shareholders even after this oil spill.
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 9–12 Read article
-
The Coercive “spirals” of Policy-Driven Liquidity Crunch on Small Informal Businesses in Sub-Urban Kolkata
Abstract: The purpose of the present paper is to detect the immediate effects of the policy of demonetization (2016) in India on small informal businesses in sub-urban periphery adjacent to the formal “core”. The study has attempted to detect the influences of demonetization causing severe liquidity crunch faced by the peripheral informal businesses which require liquid cash for their day-to-day transactions. The study has also focused on the instance of suddenly …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 28–36 Read article
-
Appraisal of Coronavirus on Global Economy: “Ineffectiveness of Economic Growth and Development in Global South”
Abstract: This study explores the main problems of global economic growth and industrial transformation across the globe before the corona virus, and how multinational forces have influenced certain areas of Third World countries since feudalism arose as a mode of production to the acceptance of capitalism as the historical history of the global economy. It also explores how capitalism later became a pioneer of imperialism, African trafficking, colonization and neo-colonialism in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 1–18 Read article
-
A Study on Risk Management Practices in Cooperative Banks in India
Abstract: Banking Industry has done wonders for the global economy. The banking business merely takes money from savers in the form of various deposits and then gives the same money in the form of loans to borrowers. Banking activities promote and encourages the flow of money for investment to productive use this helps in development of economy to grow. It cannot be denied that the cooperative banks have not only contributed …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 32–39 Read article
-
Blockchain Boosts the Carbon Credit Economy
Abstract: Carbon Credit Trading started in the year 1997. A total of 180 countries signed the Kyoto Protocol. Unfortunately, the goal set forth in the Protocol, which called on countries to reduce their greenhouse gas emissions to 1990 levels by 5% between 2008 and 2012 was never accomplished. In today’s world, environmentalists strive to promote policies and business practices that are beneficial to the environment. The rising levels of carbon dioxide …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 8–13 Read article
-
The Study Related to Overvalued and Undervalued Stocks with Special Reference to Portfolio Management
Abstract: Market observers consider an investment "fully valued" when its market price matches its underlying value. However, an asset is either undervalued or overvalued if its market price differs from its value. Portfolio management prevents stock overvaluation and undervaluation by collecting and monitoring assets that satisfy an investor's long-term financial objectives and risk aversion. Stocks that are overvalued are those which are sold for a price that exceeds their true value. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 1, 2023 · pp. 1–10 Read article
-
External Debt as an Explanatory Deterrent to Nigeria’s Macroeconomic Solidity
Abstract: External debt implies fund borrowed from international financial institutions but was not paid back. This study examines the impact of external debt on some selected macroeconomic forces in Nigeria: Inflation rate, exchange rate, interest rate, and balance of payment. Time series data were used for the analysis and were sourced from the Central Bank of Nigeria, Statistical bulletin, and other relevant publications. The data are covered from 1987 to 2020. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 14–25 Read article
-
Black Swan Event and Stock Market
Abstract: This study focuses on understanding how the black swan has affected the stock market. What impacts it has created on the US and Indian Market. Understanding what the views of the investors during Black swan were. What changes were there on the market. The researchers wanted to investigate how the stock market affected investors. In conclusion, in the research we come to know what the impacts on the market were, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 13–19 Read article
-
An Analytical Study on Relationship Between Spending on CSR and Market Price of a Share of IT Services & Consulting Companies Listed on NSE
Abstract: Every business carries out all of its activities within the society, hence it become moral duty of a business to pay some compensation to the society in which it operates. The activities conducted by a business for the betterment of the society is known as Corporate Social Responsibility. As per Companies Act, 2013 it become compulsory to formulate the Committee for CSR and spend some amount towards such social activities. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 6–11 Read article
-
Evaluating the Effect of CSR on Financial Performance: An Analysis of the Indian Banking Industry
Abstract: The purpose of this study is to ascertain how corporate social responsibility (CSR) affects the financial performance of Indian banks. As CSR increasingly becomes a vital component of corporate strategy, the research focuses on understanding how CSR activities influence key financial metrics such as return on assets (ROA), return on equity (ROE), and net profit margin. Using a mixed-methods approach, the study combines thematic content analysis and qualitative insights from …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
-
Evaluating the impact of macroeconomic variables on the volume of money in SAARC member countries 2002-2022
Abstract: While the impact of money supply growth on economic activity has been widely discussed in macroeconomic literature, this research takes a different approach. It examines how macroeconomic factors influence the money supply in SAARC member nations from 2002 to 2022. The data for this study, including interest rates, exchange rates, inflation, economic growth, and money supply, was sourced from the World Bank. The research employed the random effects model technique …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 9–20 Read article