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386 articles for “information”
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A Study on the Strategic Role of Online Ratings and Reviews in E-Commerce
Abstract: Consumer trust is a fundamental determinant of purchasing behavior in the digital marketplace. This study investigates the strategic role of online ratings and reviews in fostering trust among e-commerce consumers. By examining key factors such as review authenticity, sentiment trends, and platform credibility, the research explores how online feedback influences trust formation and purchase intent. Using a mixed-method approach, including surveys, other researcher opinion results highlight that transparent review processes, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
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Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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A Study on exploring Consumer Attitudes towards Basic Clothing Pvt Ltd Clothing
Abstract: This study examines the trade financing strategies practiced at AU Small Finance Bank and evaluates their effectiveness in supporting business growth, particularly among Micro, Small, and Medium Enterprises (MSMEs). Trade finance plays a crucial role in facilitating domestic and international trade by reducing payment risks, improving liquidity, and ensuring smooth transaction flows. The research is based on a 45-day internship in the Trade Finance Department, supported by analysis of financial …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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A Study on Consumer Insights into Music Listening Habits and Preferences: A Study of Emerging Trends
Abstract: The impact of music on youth has been at the heart of how young people develop their identity, express emotion, and interact socially, particularly within the diversity of cultural regions. This research investigates how the musical preferences, listening habits, and engagement behaviours of youth in regional communities are informed by cultural identity and social context. The rapid advancement of digitised music and access to streamed music from all around the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 23–41 Read article
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The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Impact of Pricing Strategies on Hotel Reservation Decision-Making: An Empirical Study in the Rajasthan Tourism Sector
Abstract: Pricing in the hospitality industry is a critical factor in the determination of reservations by customers in the hospitality industry, which is very competitive. Nevertheless, even though the dynamic and promotional pricing models were widely used, there is not much empirical evidence on what dimension of pricing would have the strongest influence on accommodation booking behavior. The main issue is how various pricing perceptions e.g. fairness, corporate pricing, seasonal adjustments, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 9–17 Read article
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Computerized Accounting System for Small Businesses with Mobile Applications
Abstract: Small and medium-sized enterprises (SMEs) have long been known as important engines of the Indianeconomy. In addition to encouraging private ownership and entrepreneurship, SMEs are flexible andable to quickly adapt to changing market supply and demand. The aim of this study was to show thathow the factors of barrier affected practicing of accounting software system in SMEs of India.Informationalisation is a key strategy for creating modern business systems and improving …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Layoffs: A Recent Trend
Abstract: In India as well as other parts of the world, layoffs—the termination of a group of employees’ employment for a variety of reasons, including restructuring, downsizing, or economic downturn—have become a regular occurrence. Layoffs have been especially common in the manufacturing, financial, and technology industries in recent years. The employment market appears to be swinging from crisis to crisis because of the growing rate at which one crisis is following …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 29–34 Read article
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Review on the Factors that Effect an individual to Become Entrepreneurs
Abstract: This analysis looks at the several aspects that impact a person's decision to become an entrepreneur. The research attempts to give a complete knowledge of the major drivers of entrepreneurship, including institutional, personal, and human capital. By examining the interplay between these factors, the review seeks to shed light on the complex process of entrepreneurial intention and the various strategies that can be employed to encourage entrepreneurship. The results of …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Evaluating the Risk and Return Dynamics of ICICI Mutual Funds: A Case Study
Abstract: This paper investigates the risk and return analysis of ICICI Mutual Funds, one of the prominent mutual fund houses in India. This includes a detailed evaluation of the risk and returns aspects of 44 ICICI Mutual Funds, with an emphasis on equities funds in the Direct Plan- Retail, and High Net Worth categories. By employing standard financial metrics such as the average and standard deviation, the performance of these funds …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 21–30 Read article
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Leveraging Artificial Intelligence for Intelligent Risk Management in Small-Scale IT Projects
Abstract: Small-scale information technology (IT) projects are important in ensuring agility to the organization but portend very high mortality rates. Conventional, manual risk management models are usually highly simplistic and reactive in nature and they cannot fit the Agile/DevOps world of small and medium enterprises (SMEs) due to the lack of sufficient data, which is the central focus of this paper.1 Although Artificial Intelligence (AI) has the needed paradigm shift in …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Role of Financial literacy in investment decision making
Abstract: Financial literacy plays an important role in helping individuals understand financial products, manage their money effectively, and make suitable investment decisions. With the increasing availability of investment options such as shares, mutual funds, fixed deposits, insurance, bonds, and digital investment platforms, individuals need adequate financial knowledge to compare different alternatives and select investments according to their financial goals and risk tolerance. This study focuses on examining the role of financial …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 2, 2026 Read article
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Women Free Initiative Growth India
Abstract: ABSTRACT Ladies enterprise change is a basic a piece of human asset change. The change of ladies enterprise could be low in India, particularly in the provincial zones. Business among ladies has been a current circumstance; ladies have developed as conscious of their ways of life their rights and their artistic creations situation. Be that as it may, ladies of center polish are not very quick to change their position …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 1–4 Read article
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Empowering Women through Financial Literacy in India
Abstract: Today, women are making their mark in every field. Their contribution is remarkable to society aswell as to the economy of any country. If we talk about women’s empowerment in the present scenariowhere time rapidly changes, it demands not only literacy but also financial literacy amongst women.Financial literacy is the possession of the set of skills and knowledge that allows an individual tomake informed and effective decisions with all of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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Research, Innovation, and Entrepreneurship: Special Nexus for Employment Opportunities and Engineering Advancement in Nigeria
Abstract: In view of creating employment opportunities and outcome-based education, the impact of nexus ofresearch, innovation, and entrepreneurship cannot be undermined in developed and developingcountries. A lot of researches and innovations have been done without adequate links for employmentopportunities and a better pedestal for entrepreneurship. This calls for urgent attention and interventionof governments, stakeholders, consultants, engineers, and entrepreneurs. This paper assessed thecurrent trends and multi-faceted problems in research and innovation for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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Patent Rights: An Analysis of Legal and Economic Perspectives
Abstract: Patent rights play a crucial role in the fields of innovation, technology, and commerce, providing legal protection for inventors and encouraging progress and economic growth. This paper presents an analysis of patent rights from both legal and economic perspectives, highlighting their significance and impact on various stakeholders. From a legal standpoint, the paper examines the fundamental principles underlying patent rights, including the requirements for patentability, the scope of protection, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 46–57 Read article
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Generation Z: Making Way for India's Promising Entrepreneurial Future
Abstract: India's economy has one of the fastest growth rates in the entire world. It is still a land of opportunity, with a sizable youth population and considerable possibilities for people who wish to start their own businesses. This presents a chance for an entrepreneur to recognise needs that no company now fills and come up with a remedy for those needs. Gen Z has been accustomed to seeking solutions and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 58–62 Read article
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Influence of Workplace Spirituality on Organizational Commitment
Abstract: This study examines the impact of organizational commitment on workplace spirituality, with the goal of illuminating the connection between these two dimensions. Organizational commitment is the degree of devotion and allegiance employees have to their employer, whereas workplace spirituality refers to the integration of spiritual ideas and practices inside the workplace. According to the study, there is a strong correlation between organizational commitment and spirituality at the workplace. Employees who …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 103–109 Read article
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Empowering Women Empowers the Next Generation
Abstract: When women are empowered, the benefits permeate every facet of society. First and foremost, it shatters the glass ceiling, demolishing gender barriersthat have stifled progressfor centuries. It fuelsthe engine of education, empowering women to become informed, educated citizens capable of contributing meaningfully to their communities. Economic opportunities flourish as women enter the workforce and start businesses, injecting vitality into economies. More people are getting involved in politics, which guarantees a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. (13–17) Read article