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267 articles for “economic development”
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Computer-based Marketing Analysis in a Pharma PSU
Abstract: Computer is mandatory in this advanced era and pharmaceutical and related subjects are not exception to it. This review mainly focuses on the various applications, software and use of computers in pharmaceutical and pharmacy. Computer science and technology is deeply utilized in pharmaceutical field everywhere like in, pharmaceutical industries, pharmacy colleges, research centers, hospital pharmacy and many more. Computer significantly reduces the time, expenditure, and manpower required for any kind …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 3, Issue 2, 2020 · pp. 13–25 Read article
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A Study on Digital Currencies & Blockchain Technologies
Abstract: Digital currencies and blockchain technology have been pivotal topics in recent years, promising to revolutionize numerous industries, particularly finance. This essay provides a comprehensive examination of digital currencies and blockchain technology, outlining their history, mechanisms, applications, challenges, and future prospects. Starting with an exploration of basic concepts, the study traces the historical development of digital currencies from the inception of Bitcoin to the rise of various other cryptocurrencies and stablecoins. …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 36–43 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Review on Approaches to Eveluating Online Store
Abstract: The development of internet shopping has caused substantial changes in customer behavior and the evolution of online retailers. This paper aims to explore various approaches to evaluating online stores and their impact on customer experience. The study looks at the following aspects: Theoretical Model for the Unified Online Customer Experience: The research proposes a theoretical model for a unified online customer experience, drawing from existing literature on consumer behavior in …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 35–40 Read article
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A Study on E-Banking and Traditional Banking Services and comparison
Abstract: This paper aims towards understanding the concept of online banking and traditional banking. In the modern era of technology. Human life has become far easier than the normal one. Due to technology everything is computerized. Banking is additionally the one from all of them. After the 18th century banking system has been much developed within the field of technology. Due to technology there are numerous innovations in banking sector. Every …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 4, Issue 2, 2021 · pp. 15–22 Read article