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281 articles for “Competitiveness”
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Sustainable Marketing Practices: Balancing Profitability and Environmental Responsibility
Abstract: The growing need to protect the environment, legal and regulatory demands, and changing consumer views have increased the pressure on companies to make their marketing strategies more sustainable. This essay discusses the concept of sustainable marketing as an integrated approach that shows how businesses can balance making profits with caring for the environment. It includes new ideas like corporate social responsibility, how different stakeholders respond, and creating value together. The …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article