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354 articles for “Customer”
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An Empirical Study on Work Life Integration Practices in Cement Industry
Abstract: Organizations play a large part in how their employees deal with work-life balance. Companies have taken proactive measures in providing programs and initiatives to help their employees cope with work-life balance.Organizations, through its structure, practices, symbols and discourse, create and reproduce a dominant ideology. The dominant ideology is what drives organizational power and creates organizational norms. At the top of the organizational hierarchy, the majority of individuals are males, and …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 1, 2018 · pp. 19–24 Read article
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Study on Recent Trends in Sales Promotion in India
Abstract: Deals Promotions have frequently been utilized by brands to upscale their selling and get good profit. One of the reasons for customer advancement is to inspire an immediate effect on the clients. As the merchants collaborate with clients frequently and specifically than the maker, it would be profitable conduct of the firm's. Marketers use sales promotions to boost sales. Sales promotion tools vary in their effectiveness to evoke different sales …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 1, Issue 2, 2018 · pp. 26–30 Read article
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Research Paper on How Chatbots is used to Generate Leads in the Real Estate Industry
Abstract: Chatbots are trained programs which are personalized by an organization to meet the needs and demands of its customer. The importance of Chatbots is also now seen in the Real Estate industry. Real Estate industry use Chatbots to interact with the potential clients and convert those clients into a potential lead. In this paper author present an effective and an intelligent Chatbot. This Chatbot is build with various machine learning …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 14–16 Read article
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Research Paper on Blockchain Technology: KEY to a Secure Network in IT Firm
Abstract: The business environment is changing due to the emergence of information and communication technologies. Companies can no longer do business in isolation and must be intimately connected to their customers as well as their suppliers. They must have trust along their value chain and provide limited access to their business partners. The electronic networks are being increasingly being used by organizations to conduct business. These networks are posing new challenges …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 2, Issue 1, 2019 · pp. 4–10 Read article
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Soft Skills for Managers
Abstract: Soft Skills plays an vital role not only for managers but for everyone. The main purpose of the research is to study the role of soft skills for managers. Hard skills as well as soft skills are the things that every manager should possess. With Hard Skills it is very important for a individual to possess soft skills. This research acknowledges with how beneficial the soft skills are for a …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 4, Issue 2, 2021 · pp. 19–24 Read article
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Waste Reduction Strategies for Business Sustainability: Applying Vedic Principles and Smart Recycling Techniques
Abstract: Waste management is a critical worldwide concern as garbage production rises as a result of rising urbanization and consumption. There is a growing interest in resurrecting age-old practices that foster harmony with the environment in the search for sustainable solutions. This chapter examines the fundamentals of Vedic trash management, which have their roots in antiquated Indian customs, and investigates the ways in which cutting-edge smart recycling technology can be used …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 1, 2024 · pp. 11–15 Read article
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The Evolution of Digital Payments in India: Assessing Impacts and Adoption Trends Before and After Demonetization
Abstract: This study investigates the evolution of digital payment systems in India, analyzing the impact of demonetization on adoption trends and perceptions before and after the policy change. The research employs a mixed-method approach, utilizing a structured questionnaire to gather quantitative data from a stratified sample of Indian residents. The questionnaire explores demographic factors, frequency of digital payment usage, changes in cash usage post-demonetization, perceived security, satisfaction levels, and readiness for …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 7, Issue 2, 2024 · pp. 26–35 Read article
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Post-Merger Digital Integration: Impact on Operational Efficiency andCost Synergies in Indian Public Sector Banks with special reference toCanara Bank
Abstract: This study looks at the impact of post-merger digital integration on operational efficiency and cost synergies, with special reference to Canara Bank, the main purpose of the study is to understand how digital integration has helped improve banking operations and reduce operating costs after the merger, the study is based on secondary data collected from Canara Bank Annual Reports, RBI publications, research journals, and other published sources for the period …
Published in NOLEGEIN Journal of Information Technology & Management · Vol. 9, Issue 2, 2026 Read article
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Understanding Innovation Strategies for New Product Development
Abstract: The current literature indicates a high rate of New Product Development (NDP) failure. Many of them believe that the main reason behind such failures is the way the NPD process is managed. Though the scientific literature employing the term is not structurally consistent enough, it has attained a widely spread implementation-based response in the shape of national and regional innovation systems, as well as other innovation fostering initiatives. Innovation reflecting …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 2, 2018 · pp. 21–25 Read article
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Excellence in Quality Education Through Implementation of Strategic Framework and SMART KPIs in Higher Education Institutes
Abstract: A strategic framework for the excellence in higher education has been presented in this research. The major input to the frameworks is the requirement of regulatory bodies, need and expectations of customers. The complete components of strategic framework are discussed in this paper, which are supported by the SMART key performance indicators (KPIs). To measure the effectiveness of strategic objectives, SMART KPIs are designed, which are continuously monitored by the …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 3, Issue 1, 2020 · pp. 21–30 Read article
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Marketing's Take on Corporate Social Responsibility: Creating Long-Term Brands with Social Impact Projects
Abstract: The term "corporate social responsibility" (CSR) describes the extra efforts that a single corporate organization makes for the benefit of society and the environment at large. This program is a way for the businesses to give back to the community that provides them with revenue. Businesses can develop a durable brand image by focusing on societal issues related to the environment, economy, and social issues. Clients will view such businesses …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 7, Issue 1, 2024 · pp. 28–34 Read article
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A study on Strategic Alliances and Business Growth
Abstract: In today’s dynamic and competitive business landscape, companies increasingly rely on strategic partnerships and alliances to foster growth and strengthen their market presence. These relationships can take many different forms, including as joint ventures, licensing agreements, distribution partnerships, and co-branding. By pooling resources and leveraging each other’s expertise, businesses can explore new opportunities, enter untapped markets, and enhance their competitive edge. Strategic alliances offer a range of benefits, including market …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 8, Issue 1, 2024 Read article
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Design Thinking and Innovation
Abstract: In today's highly competitive and rapidly evolving business environment, organizations are continuously seeking innovative approaches to solve complex problems, enhance customer satisfaction, and maintain sustainable competitive advantages. One such approach that has gained significant attention in both academic and professional circles is Design Thinking (DT). Design thinking is a human-centered, creative, and systematic problem-solving methodology that integrates user needs, technological feasibility, and business viability to generate innovative solutions. The primary …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Role of Artificial Intelligence in Strengthening Self-Help Groups (SHGs) andMicrofinance Institutions in Rural India: A Systematic Review of Literature
Abstract: India's Self-Help Group (SHG) ecosystem is the largest microfinance model in the world, covering over 17.75 crore households as of March 2024 and representing 83.52% women-only groups. Despite this remarkable scale, SHGs and Microfinance Institutions (MFIs) in rural India continue to grapple with chronic inefficiencies: poor recordkeeping, high loan default rates, geographic exclusion, language barriers, and the persistent gap between savings-linked and credit-linked groups. Artificial Intelligence (AI) has emerged as …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 Read article
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Study On Market Research and Survey
Abstract: In today’s competitive world for sustaining in market any company must have to stay updated with each and everything about market like, Consumer, Competition, Government rules and regulations, etc. In this competitive situation company can search on market i.e. Market Research and Market survey for getting information on market. Here, I conclude some basic points regarding Market Research and Market Survey like, Process of Market Research and Market Survey, Tips …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 1, 2019 · pp. 23–26 Read article
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Realizing The Growing Popularity Of Mobile Commerce
Abstract: Electronic market facilitates the exchange of goods and services, matching of buyers and sellers and providing institutional infrastructure which is supported by government which encompasses legal and regulatory aspects. Advancement in wireless technology has paved possible channels for offering customized services and with the increase number of handheld devices has developed mobile electronic commerce. A standard convenient channel for communication is established with m-commerce which saves time and provides location …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 4–10 Read article
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A Study on Awareness About Artificial Intelligence in Marketing Among Management Students
Abstract: Artificial intelligence (AI) is an area of computer science in which machines works like a human being and also gives more accurate results. Marketing is the business process of creating relationships with and satisfying customers. Since AI is used in every field nowadays, therefore it is used for marketing also. The rise in AI-powered marketing is taking the load off many marketers. Since many management students want to work in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 21–27 Read article
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Adoption of Mobile Banking Among Users in Kathmandu Valley: Lens of Technological Acceptance Model
Abstract: Perception is the key for product selection. Mobile Banking is easily available options for users which might make them confuse to think. The purpose of this research paper is to examine the adoption of Mobile Banking among the user of Kathmandu Valley in 2020. This study has applied cross-sectional research design. Correlation and standard deviation have been calculated followed by reliability with Cronbach alpha. Hypotheses have been tested using bivariate …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 3, Issue 2, 2021 · pp. 1–7 Read article
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A Case Study on Analysis of Fraud Issues in E-tailing
Abstract: India has gone through a huge transformation shifting its gear from traditional to modern methods of retailing in 21st Century and developed countries have already implemented and channelized the profit out it. The society of developed countries has also acknowledged this revolution. The Globalization has led to transformation in technology and led born of e-tailing for business and consumer related services. In recent years e-tailing as acquired a prominence in …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 18–27 Read article
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A Case Study on Online Jewellery Portals—A Potential Solution for Purchasing Jewellery during Pandemic
Abstract: Due to pandemic, the business situation is rapidly changing. The pattern of buying has changed drastically. Due to pandemic situation people fear mass gatherings and crowded markets. Due to lockdowns non- essential businesses are facing the brunt. People are preferring only essential commodities at these challenging times and non- essential product and services are facing the heat. Indians love gold jewellery because to them it is a great way to …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 28–39 Read article