Search
23 articles for “Community engagement”
-
The Role of New Media in Promoting Diversity and Multiculturalism
Abstract: The process of combining multiple communities in order to form a new one and produce a variety of cultures is known as multiculturalism. By fusing the diverse currents of the world's civilizations, new currents associated with human contact, a global vision, and the growth of a cultural person are generated. The perspective and worldview of the multicultural person transcends the indigenous culture and evolved via intricate political, economic, social, and …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 6, Issue 2, 2023 · pp. 1–6 Read article
-
Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
-
Freemium Business Model and Youth Purchase Behaviour: The Impact of Enjoyment Value and Social Value on Continued Use Intention and Purchase Behaviour
Abstract: The surge of freemium digital platforms has transformed the gaming market by enabling users to enjoy the basic elements of the game for free while monetizing advanced or additional features as in-game purchases. Therefore, the factors that lead users to remain entrenched in the gaming market and make purchases have also gained significance for the game developers and the research community. For this purpose, this study evaluates the role of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 2, 2026 · pp. 10–16 Read article