Search
78 articles for “Customer Experience”
-
A study on consumer satisfaction towards mobile app banking system
Abstract: This executive summary provides an overview of a study. Through this study, we aim to gain insights into consumer perceptions, experiences, and satisfaction levels with mobile app banking systems. By employing rigorous research methodologies, including surveys, interviews, and usability testing, we seek to identify key drivers of satisfaction and areas for improvement. The findings of this study will not only benefit banks and financial institutions in refining their mobile banking …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 7, Issue 1, 2024 · pp. 124–141 Read article
-
A Study of Impact of Psychographics on Impulse Buying Behaviour with Mediating Role of Brand Loyalty: A Conceptual Framework
Abstract: Customer expectations have changed with the explosive growth of extraordinary customer experience in the store that keep them coming back and making purchase on impulse. The personal and social characteristics play a vital role in shaping the buying behaviour of each individual consumer. Brand loyalty is a positive feeling of the consumer toward a brand and their dedication to select and purchase the same product or service from the same …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 1–7 Read article
-
Role of Artificial Intelligence in Micro-Financing
Abstract: Artificial Intelligence is the development of human intellect by machines. This is changing quickly and has established itself as one of the technical pillars of the contemporary financial industry. It has been employed more and more in the financial industry over the years since it makes problem-solving easier in all businesses, allows us to save time, and safeguards our savings. It is an essential part of banks and microfinance that …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 34–42 Read article
-
Effect of Artificial Intelligence (AI) on Financial Management: A Review
Abstract: Financial decision-making methods, predictive analysis, and risk management are the focal points of this study's examination of artificial intelligence's (AI) impact on financial control. This research uses a systematic literature review approach to look at the major shifts that have occurred because of AI's implementation in the banking industry, namely in terms of operational performance, financial decision-making, and customer experience. While there are clear benefits to using AI in financial …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
The Impact of Big Data in Improving Business Insights and Outcomes
Abstract: Big data has become an increasingly popular area of interest in recent years. It is considered a valuable tool that can aid in enhancing business insights and outcomes. Businesses can find patterns and trends that would be challenging to spot using traditional approaches by analyzing vast amounts of data. In this paper, we will explore the impact of big data on improving business outcomes and how data analytics is being …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 6, Issue 2, 2023 · pp. 8–12 Read article
-
Role of the Innovation and Technology in Management
Abstract: Information Technology Management (ITM) is an important part of modern enterprises, driving corporate operations, strategic planning, and innovation. ITM encompasses the planning, implementation, and oversight of technology resources and systems to meet organizational objectives. This abstract explores the significance of ITM, its key functions, and the impact it has on business success and competitiveness. ITM integrates various disciplines, including information systems, data management, cyber security, software development, and infrastructure maintenance. …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
-
Impact of Technology on Business Growth
Abstract: The rapid advancement of technology in the 21st century has fundamentally reshaped the global business landscape, creating new opportunities while introducing significant challenges for organizations across industries. This research paper investigates the multifaceted impact of technological integration on business growth, focusing on key technologies such as Artificial Intelligence (AI), Cloud Computing, Big Data Analytics, and the Internet of Things (IoT). Through a comprehensive analysis of recent literature and empirical evidence …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 9, Issue 2, 2026 Read article
-
Janata Electronic
Abstract: This paper examines the evolution, development, and growing influence of E-commerce websites on global retail markets. Rapid advancements in internet infrastructure, digital payment systems, and data-driven technologies, combined with shifting consumer preferences toward convenience and personalization, have positioned E-commerce platforms at the core of contemporary retail business models. The study explores the technological foundations of E-commerce, including web architectures, cloud computing, and secure transaction systems, which enable scalability and operational …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 1, 2026 Read article
-
Lean Six Sigma and Its Effectiveness
Abstract: Six sigma is a quality program that, when all are claimed and done, improves your customer’s experience, lowers your costs, and builds better leaders. It is a continuous, controlled, and data-driven method of eliminating defects. Here we aim to go for six standard deviations between the mean and the nearest specification limit in any process throughout the life cycle of the product, business, or service. Six sigma is a disciplined …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 3, Issue 1, 2020 · pp. 6–10 Read article
-
Competitiveness of Supply chain
Abstract: The supply chain is a competitive tool, & it can be a complete advantage for organizations. In 21st century, supply chain is going to determine the success of organizations. In a global perspective, supply chain gained importance long ago. It was bit late from an Indian perspective, & late 90’s supply chain gained importance. Currently, the covid-19 pandemic is going on across the world, & numerous problems have emerged. Consumers …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 Read article
-
Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
-
An Investigation into Customer Contentment with Google Pay
Abstract: In the era of digital transformation, Google Pay, a leading digital payment platform, has revolutionized financial transactions. This study delves into the factors driving customer satisfaction with Google Pay, examining its features, usability, security, and overall user experience. With the widespread adoption of mobile technology and digital transactions, understanding user satisfaction is crucial for service providers and policymakers. This research contributes valuable insights into Google Pay's strengths and areas for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 32–45 Read article
-
Approaches To Eveluating Online Store
Abstract: Even though many customers in the US and Europe often purchase online, even though many customers in the US and Europe often purchase online. Considering this, this study suggests a paradigm to improve researchers' comprehension of consumers' opinions toward internet buying and their propensity to do so. The concept extends the Technology Acceptance Model (TAM) components through exogenous variables and applies them to the situation of online purchasing. The analysis …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 14–18 Read article
-
A Study on Customer Satisfaction Towards Banking Services in the Erode District Central Co-Operative Bank Ltd., Dharapuram
Abstract: The aim of this paper is to assess the satisfaction of the customer towards the banking services rendered by the Erode district Central Co-Operative Bank Ltd. in Dharapuram. Responses of customers were randomly selected for knowing their experience with the bank. The analysis showed that customers of the bank were highly satisfied with their services and attitude of the employees, but they expressed their dissatisfaction towards the lesser technological advancements. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article
-
Digital Marketing: Vocal for Local
Abstract: The idea of 'Vocal for Local' stems from the Swadeshi movement, which began in 1905 as part of the Indian independence struggle. It aided the development of Indian nationalism at the time as an economic strategy. Major brands aren't the only ones making a loud local effort. The campaign highlights India's desire for independence and self-sufficiency, which can be seen in businesses of all kinds, including start-ups. Entrepreneurs were the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 119–123 Read article
-
Transitions in the Advertising Strategies
Abstract: The rise of digital media and new technology has caused substantial changes in the advertising sector in recent years. Traditional advertising methods, such as print and broadcast, have been largely replaced by digital advertising, which includes personalized advertising, social media advertising, influencer marketing, native advertising, programmatic advertising, mobile advertising, and virtual and augmented reality advertising. Personalized advertising involves delivering targeted advertising messages based on user behavior, while social media advertising …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 5, Issue 2, 2022 · pp. 34–37 Read article
-
A study on Financial Inclusion and its impact on business strategy of street vendors in Mumbai city
Abstract: The study examines the influence of financial inclusion on the business strategies of street vendors in Mumbai city. By analyzing factors such as access to credit, adoption of digital payments, and participation in government schemes, the research highlights how financial services enhance business growth. The findings show that vendors with access to financial services experience higher sales, increased customer retention, and improved income stability. Despite these benefits, barriers such as …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 8, Issue 1, 2025 · pp. 6–12 Read article
-
A Study on Fintech Innovations and Their Impact on Traditional Banking Models in Indian Banking System
Abstract: The rapid growth of innovations in financial technology (Fintech) has intensely shaken traditional banking frameworks globally, with India being a vibrant case study based on its extensive unbanked population, digital infrastructure growth, and accommodating regulation policies. This research paper analyzes the influence of Fintech innovations – digital wallets, peer-to-peer lending platforms, AI-based credit scoring, blockchain-based settlement systems, and open banking APIs – on traditional banks’ business models, customer acquisition strategies, …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article
-
Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
-
A Study on Consumer Perception Towards Banking Services
Abstract: The banking sector, a pivotal service-oriented industry, plays a crucial role in economic development by providing essential services to its customers. This study investigates consumer perceptions towards banking services delivered by public banks in India, focusing on service quality and customer satisfaction. A survey of 87 respondents from Delhi/Delhi-NCR, predominantly aged 18-24, reveals key insights into banking service attributes and consumer expectations. The research highlights the importance of reputation, service …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 2, 2024 · pp. 11–19 Read article