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388 articles for “Influencers”
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The study the Foreign Exchange Exposure on the Share Prices of Nifty-50 Companies
Abstract: The firms which are involved in foreign trade are exposed to exchange rate exposure. Exchange rate exposure is due to currency fluctuation. Currency fluctuation is the outcome of the floating exchange rate system. The exchange rate of one currency against the other is influenced by numerous factors such as demand and supply of two currencies, inflation, their economic performance, interest rates etc. This study aims to examine the foreign exchange …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 1, Issue 1, 2018 · pp. 1–9 Read article
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Effect of Product Packaging in Consumer Buying Decision
Abstract: The study was conducted to determine which elements of product packaging (ICPE) Indian Centre of Plastic Environment are the most significant and how they impact consumer buying behavior. Due to increasing self-service and changing consumer lifestyles, the internet in packaging as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So, packaging performs an important role in marketing and encouraging or even sometimes discouraging the …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 19–25 Read article
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Marketing Problems of Micro Small and Medium Enterprises in Virudhunagar District
Abstract: Micro small and medium enterprises (MSMEs) are not only playing crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also helping in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. Marketing problem encompasses problem faced in the four marketing mix strategies, namely, product, price, place and promotion. Many entrepreneurs stated that promotional …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 2, 2019 · pp. 26–34 Read article
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Paradigm shift in Supply Chain – Post Pandemic Era.
Abstract: Many organizations lost its importance and performance during covid period. Supply chain of manyorganizations became totally defunct. Even financial supply chain also was not working and financegot stuck across the world. Now we need to design the supply chain and supply chain network in a newway. So we can defend any situation in future. In the 1940s and 1950s, the focus was into materialhandling in labor intensive operations and making …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 1, 2022 Read article
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An Analysis of the Reasons Why Eateries Are Shunning Swiggy and Zomato's Monopoly and the Potential for New, Small Companies
Abstract: Online ordering is becoming increasingly necessary for the restaurant industry. Online ordering has radically changed the food sector. Technology has a subtle influence on the business world, has completely changed the restaurant industry, and will continue to do so. A technologically advanced online meal ordering system has fundamentally changed the culture of restaurants while also bringing people from all over the world to a whole new level of comfort. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 5, Issue 2, 2022 · pp. 11–14 Read article
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Logistics Industry 2024
Abstract: In an ever-evolving environment, the logistics industry is riding the wave of technological advancement, process automation and environmental protection. To be successful in this age of intense competition, logistics companies need to quickly adapt to new technologies, pioneering processes and strategic ideas. As logistics technology advances to new heights, agility and reliability will define the future of business. The logistics industry is a complex network of businesses, organizations, and activities …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 6, Issue 2, 2023 · pp. 14–20 Read article
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Digital Dimes: Unveiling the Future Landscape of Fintech in
Abstract: Fintech, sometimes known as "Financial Technology," is the term used to describe the application of technology to improve or automate financial services or processes. It includes a quickly expanding sector that offers a variety of services to meet the needs of both businesses and consumers. This paper represents an overview on the rapid digitization, automation, and enhancement of financial services in India. The fintech sector encompasses a wide range of …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 7, Issue 2, 2024 · pp. 8–14 Read article
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A study on inventory management in Surya Min Chem Pvt. Ltd. DELHI
Abstract: This study examines inventory management practices at Surya Min Chem Pvt. Ltd., a private limited company operating in the chemical and mineral manufacturing sector in Delhi. The research aims to evaluate existing inventory control systems, assess their effectiveness, and identify areas for improvement within a chemical manufacturing environment where safety, regulatory compliance, and operational continuity are critical. A descriptive and exploratory research design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 31–47 Read article