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862 articles for “Social Media, COVID-19, information, media, audience, viewers, platforms”
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Techno-Legal Governance and Algorithmic Management: AStrategic Framework for Re-engineering Public Administration in Viksit Bharat@2047
Abstract: This empirical study investigates the structural transformation of the Indian public sector as it moves toward the strategic milestone of Viksit Bharat@2047. Aiming for a $30 trillion to $34.7 trillion economy by the centenary of its independence, India is currently undergoing a shift from legacy 19th- century administrative hierarchies to an agile "Algorithmic State." This research utilizes a cross- sectional multi-domain sample (N= 400) across Legal, Administrative, Management, and Policy …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
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Health Insurance Sector in India: Growth, Regulatory Reforms and Transparency Initiatives of IRDAI
Abstract: India's health insurance sector has become an important component of the nation's healthcare finance system by providing financial security against rising medical costs and increasing access to healthcare services. The sector has grown significantly due to a number of factors, including rising healthcare spending, public awareness, business sector participation, digitisation, and government initiatives.In order to guarantee orderly sector development, safeguard policyholders, bolster insurer accountability, and improve transparency, the Insurance Regulatory …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
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Stress That Influence Consumer Behavior in M-Business
Abstract: ABSTRACT In the past decade mobile is used as a means of communication alone, but in this current scenario Mobile business (m-business) plays a vibrant role in the process of fulfilling the wants and needs of customers through mobiles. Through the personalized advertisements and Apps in Mobile gadgets link the seller with the customer where they are located, and goods are sold by delivering in the hands of Customer. Thus, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 19–21 Read article
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A Study of Exchange Union with Reference to Tirupur Region
Abstract: ABSTRACT The Research has been directed to think about the client observation towards administrations gave by open banks utilizing SERVQUAL display. The exploration has been directed with open part banks. Ordinarily, clients see almost no distinction in the keeping money items offered by open banks managing in administrations as any new offering is immediately coordinated by contenders. Parasuramanet,al (1985) and Zeithaml et., al (1990) noticed that the key technique for …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 14–18 Read article
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A Study Of Market Potential For School Busses with Special Reference To Mahindra Truck Bus Division
Abstract: As we know that the tastes and preferences of consumers are ever changing and are not constant. Hence it is very much important for the marketer to know the trend and pattern of the consumers buying behavior. We can get information regarding color, design, size etc. of the consumer by the study of his behavior. Thus the study of consumer behavior helps the marketer in formulating the production policy of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 26–35 Read article
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Case Study Flipkart (A): Transitioning to a Marketplace Model
Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article
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A Customer-centric Approach and Integration of Customers into the Development Process
Abstract: This paper tries to depict the part of customer-centric approach and association of clients into developmentprepareover Indian little and medium measured companies. A quantitative investigate at Indian SMEs within thebenefit industry. This specific industry has been chosensince of its intangibility. This makes the environment more competitive and in this way a require for corporate varying qualities is made. This differing quality may be satisfied by a customer-centric approach and client …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 1, 2023 · pp. 12–19 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Collective Intelligence Value in the culture context: New Product Development and User Innovative Behavior
Abstract: This study aimed to investigate the impact of collective intelligence on new product development (NPD) and user inventive behavior in organizational settings. The Study decisions were made using the nomothetic approach, survey conducted among 60 product development managers from 10 organizations in the industry revealed that there is a positive relationship between innovative behavior and performance (both outcomes and efficiency). However, this relationship is mediated by the positive effect of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 1–7 Read article
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Analyzing Real Estate Consumer Behavior and Preferences in the Digital ERA: a Study of Online Marketing Impact on Property Purchase Decisions in Bengaluru Smart City
Abstract: Our study aims to investigate the impact of online marketing on real estate consumer behavior within Bengaluru's Smart City. The primary objectives include assessing the influence of online marketing strategies, understanding buyer preferences for digital tools, and exploring the significance of innovative marketing technologies in shaping consumer behavior and decision-making in the real estate sector. The research employs a mixed-methods approach combining quantitative and qualitative methodologies. The quantitative phase involves …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 2, 2024 · pp. 8–18 Read article
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Driving Consumer Choices: The Influence of Advertising Campaigns on Automobile Purchases in Uttarakhand
Abstract: This study examines how consumer buying decisions in Uttarakhand, India’s automotive industry is influenced by advertising campaigns. The goal of the study is to pinpoint the essential components of advertising campaigns that affect the choices and preferences of consumers. A structured questionnaire was given to 132 respondents utilizing a quantitative method, with an emphasis on topics, such as celebrity endorsements, emotional appeals, and the efficacy of digital advertising. The results …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 15–22 Read article
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Factors That Impact Online Buying Behavior Among Higher Education Institution Students: A Case Study of College Students in Chennai in Tamil Nadu
Abstract: Online shopping is linked to the buyer ‘s personality. However, it was not established whether online shopping is safe or not. It was also not established whether people shop online because of influencers. Price, accessibility, usability, the influence of social media, and customer confidence are all crucial factors that are closely analysed to see how they affect the dynamics of evolving online purchasing. This study attempt made to assess the …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–9 Read article
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Building Brands that Last: A Review of Consumer Loyalty, Brand Equity, and Emerging Strategies
Abstract: Brand equity and consumer loyalty are the most significant aspects of modern branding which have a huge influence on how consumers perceive, interact, and remain loyal to brands within the competitive environment. The purpose of this paper is to dive deep into the mechanisms through which marketing strategies and psychology drive brand loyalty and equity and show that is largely due to the emotional, cognitive, and behavioural factors. The article …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 1–8 Read article
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The Role of Digital Literacy in Enhancing Job Performance, Workplace Adaptability, and Career Advancement Among Employees in Higher Education Institutions
Abstract: This study examines the critical role of digital literacy in enhancing job performance, workplace adaptability, and career advancement among employees working in higher education institutions (HEIs). In an era where digital technologies increasingly shape teaching, research, administration, and institutional communication, the ability of employees to effectively use and integrate digital tools has become essential for organizational effectiveness and competitiveness. Digital literacy extends beyond basic technical proficiency; it includes information management, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Strategy Assessment in Risk Management Practices in Construction of Gautam Buddha International Airport
Abstract: Risk is defined as the possibility of adverse effects occurring in a project that brings about loss or damage in the project. The success and failure of a project largely depends upon the risk management of the project. The overall objective of this research is to assess the existing risk management strategy practiced during the construction of the Gautam Buddha International Airport. Key Informant Interview supported by the Literature Review, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 42–56 Read article
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Role of Research in Nation Building
Abstract: This article focuses on the role of research in building of nation. Nation is a group of people living in a country with a distinct government. Building of nation is necessary for evolution and progress. The meaning of nation building is development of education. The base of nation building is research. Research is developed from knowledge. Knowledge is the ability to think innovative ideas from human mind. A person who …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 9–13 Read article
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A Study on Risk and Return Analysis of Select Public Sector Banks
Abstract: Money is the study of Assets The executives. The overall regions of account are business money, individual budget (private money), and public account. Account incorporates setting aside cash and regularly incorporates loaning cash. The field of account manages the ideas of time, cash, hazard and how they are interrelated. It likewise manages how cash is spent and planned. India Money and Venture Guide gives quality data and information sources with …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 41–48 Read article
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Profitability of Indigenous and Hybrid Poultry Birds Enterprises in Imo State, Nigeria
Abstract: Mixture poultry endeavors are turning out to be more liked to native poultry ventures in Imo StateNigeria. This study in a bid to establish a reason for this development, investigated the profitability ofthe two enterprises and the factors that influence their profitability. Essential information weregathered utilizing a bunch of organized poll from 96 respondents drawn from 48 native grill ranchersand 48 half breed oven ranchers who were chosen through multistage, …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Blockchain Boosts the Carbon Credit Economy
Abstract: Carbon Credit Trading started in the year 1997. A total of 180 countries signed the Kyoto Protocol. Unfortunately, the goal set forth in the Protocol, which called on countries to reduce their greenhouse gas emissions to 1990 levels by 5% between 2008 and 2012 was never accomplished. In today’s world, environmentalists strive to promote policies and business practices that are beneficial to the environment. The rising levels of carbon dioxide …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 8–13 Read article
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Review on the Factors that Effect an individual to Become Entrepreneurs
Abstract: This analysis looks at the several aspects that impact a person's decision to become an entrepreneur. The research attempts to give a complete knowledge of the major drivers of entrepreneurship, including institutional, personal, and human capital. By examining the interplay between these factors, the review seeks to shed light on the complex process of entrepreneurial intention and the various strategies that can be employed to encourage entrepreneurship. The results of …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 1–5 Read article