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532 articles for “marketing”
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Challenging Facets of the Small Informal Entrepreneurs in a Localized Industry in the Demonetizing Era
Abstract: Our paper attempts to study the influences of liquid cash crunch after demonetization on the informal localized bag producing industry in West Bengal. The study is significant because the state government has given special emphasis on small enterprises at the policy level in recent times in order to generate income and employment. Majority of the small enterprises operates in an informal setup. The present paper is a mere effort to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 2, Issue 2, 2019 · pp. 36–44 Read article
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Earliest Validated Learning
Abstract: The journey of entrepreneurship starts with identification of problem which needs to be solved. Existing practices such as minimum viable product is more focussed towards the validation of solution to the problem. There is no point in progressing further if the problem identified does not worth solving, so validation of problem is the first and very important activity in entrepreneurship journey. The earliest validated learning (EVL) is a set of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 30–34 Read article
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Entrepreneur’s Perception on Instant Local Food Products: A Study with Reference to Street Vendors at Mangalore (D.K.)
Abstract: Eating outside has become costlier; more surprisingly vegetarian foods are getting inflated in their prices faster. In city limits demand for readymade local foods are picking up at a faster pace, because in the present days both of them work outside & hardly find time to cook at home. What matters to them is whatever available on time & with good quality. Eatables should be healthy, hygienic & prepared out …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 1–5 Read article
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An Analysis of Empowering Women Entrepreneurship in Telangana State
Abstract: Down the ages, the potentials of matron had been suppressed and that they had been dealt with as secondary inhabitant in all of the cultures. Owing to the male dominated society, women entrepreneurs’ mostly neglected in traditional lifetime of society. Even then, there are success cases of women-run business units, details of which might inspire the women entrepreneurs within the scene. These days women are trying to erase such mark …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 6–11 Read article
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Efficiency of Micro, Small and Medium Enterprises (MSMEs): An Empirical Study of MSMEs in the Srikakulam District of AP
Abstract: MSMEs, or micro, small, and medium-sized businesses, have been considered the engine behind economic expansion in the pursuit of equitable development. The sector's employment potential at low capital costs is by far its greatest benefit. Compared to enterprises, the MSME sector has a significantly greater labour intensity. Performance in enterprise level should be evaluated from many aspects, which can not only reflect the financial position of the current marketing, but …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 35–45 Read article
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Patent Rights: An Analysis of Legal and Economic Perspectives
Abstract: Patent rights play a crucial role in the fields of innovation, technology, and commerce, providing legal protection for inventors and encouraging progress and economic growth. This paper presents an analysis of patent rights from both legal and economic perspectives, highlighting their significance and impact on various stakeholders. From a legal standpoint, the paper examines the fundamental principles underlying patent rights, including the requirements for patentability, the scope of protection, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 46–57 Read article
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Analysis The Relation Between Education Motivate and People to Become Entrepreneurs
Abstract: Education plays a crucial role in motivating people to become entrepreneurs. Entrepreneurship education cultivates innovative talents, which are essential for future development. It provides students with the knowledge, skills, and resources needed to identify opportunities and develop the necessary resources for success. The following points highlight the importance of education in fostering entrepreneurial motivation: Innovation and Entrepreneurial Mindset: Entrepreneurship education encourages students to develop an entrepreneurial mindset, which is linked …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 1–5 Read article
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Voice Search Revolution: Optimizing Your Strategy for The Vocal Era
Abstract: The study explores the evolving landscape of voice search and its impact on modern business strategies. Voice-activated gadgets and virtual assistants are becoming necessities in everyday life; therefore, businesses need to change their strategies to stay competitive. The study examines into real world examples, such as Amazon, Google, Domino's Pizza, Apple, and Microsoft, showcasing how these entities have successfully optimized their strategies for the vocal era. Businesses may obtain a …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 12–18 Read article
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Cultivating Innovation: Strategies for Agriculture Entrepreneurship Development
Abstract: Agriculture entrepreneurship plays a vital role in driving innovation, economic growth, and sustainability within the agricultural sector. By combining the principles of business with the unique challenges and opportunities presented in agriculture, entrepreneurs are able to create value, drive change, and contribute to food security on a global scale. In this article, we will explore the strategies and resources available for aspiring and established agricultural entrepreneurs, highlighting the importance of …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 22–28 Read article
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Safe On Power Purifier: Revolutionizing Electrical Safety through Innovative Entrepreneurship
Abstract: This is a case study on a startup, which aims to help people in their safety. A large number of fires happen every year due to electric short-circuits and there was no device to prevent such accidents. Punto Corporation launched a new product called Safe on Power Purifier to prevent any accidents caused by electric short circuits. This product has been appreciated by everyone as this is a revolutionary product …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 34–39 Read article
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Determining Influential Factors on Attitudes and Revisit Intentions at Fast Food Outlets
Abstract: This research explores consumer behavior within the fast-food industry, focusing on university scholars in Delhi, a pivotal demographic for fast food outlets. The study identifies several key factors shaping consumer attitudes and revisit intentions. Food quality emerges as a critical determinant, with scholars prioritizing taste, freshness, and overall quality when choosing fast food outlets. This underscores the need for outlets to maintain high food standards and innovate their menu to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 89–96 Read article
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Exploring Innovation and Disruptive Technologies in Akoweb Nigeria Limited
Abstract: The idea of disruptive and inventive technology is examined in this paper as a related tactic to disruptive entrepreneurship. Creating and seizing market possibilities to introduce new goods and services that can expand and fulfill consumer preferences and behavior is what it means to be an entrepreneur. Innovative technologies support entrepreneurship's growth and its ability to transform and bring about change. The study concludes that funding, consumer preferences, and government …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 79–88 Read article
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Eco-Innovation and Entrepreneurship: Pathways to Sustainable Development
Abstract: Green innovation and entrepreneurship are critical drivers for achieving sustainable economic growth in an era defined by environmental challenges and resource scarcity. This paper examines the role of green innovation-technological, organizational, and process-based advancements aimed at reducing environmental impact-in fostering eco-friendly entrepreneurship. By exploring the intersection of sustainability and business innovation, the paper identifies key factors influencing the adoption of green practices among entrepreneurs, including regulatory frameworks, consumer demand for …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–11 Read article
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Leveraging Indigenous Knowledge for Sustainable Business Models: A Study on Tribal Entrepreneurship and Commercial Innovation in Gudalur Taluk
Abstract: Indigenous knowledge has long been a foundation for sustainable business practices, particularly among tribal entrepreneurs in Gudalur Taluk. This study examines the role of traditional wisdom in shaping entrepreneurial ventures, fostering innovation, and ensuring economic sustainability. Through a survey of 300 tribal entrepreneurs, the research explores how indigenous knowledge influences business operations, competitive advantages, and resource utilization while assessing the effectiveness of government policies and skill development programs. Findings reveal …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 1–5 Read article
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Digital Transformation and Innovation among Women Micro-Entrepreneurs in Uttar Pradesh: A Thematic Content Analysis
Abstract: This study focuses on the creative digital techniques used by women micro-entrepreneurs in Uttar Pradesh, India. The utilization of technologies such as WhatsApp Business, YouTube, UPI, and Meesho is identified through a thematic content analysis of secondary data sources, which include publications, journal articles, and platform case studies. The findings show that women in rural and semi-urban settings creatively use low-cost digital platforms to overcome constraints to market access, mobility, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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The Role of Social Entrepreneurship in Driving Social Transformation toward Sustainable Development: A Comprehensive Review
Abstract: The persistent challenge of achieving inclusive social transformation and long-term sustainability has drawn attention to social entrepreneurship as a hybrid mechanism for addressing developmental gaps that governments and markets alone cannot resolve. Despite its growing recognition, existing scholarship remains fragmented many studies focus narrowly on single sectors, use qualitative descriptions without robust measurement, or underrepresent certain regions, creating a significant research gap in understanding the multidimensional role of social entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–11 Read article
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Social Entrepreneurship as a Catalyst for Sustainable Development: Trends, Challenges, and Policy Implications —A Review
Abstract: Despite extensive global commitments to the Sustainable Development Goals (SDGs), recent reports indicate that only about 17% of the targets are currently on track, signalling severe gaps in poverty alleviation, social inclusion, climate action, and equitable economic growth. Conventional state-led programs and profit-centric markets have struggled to deliver integrated and lasting solutions, particularly in vulnerable communities. This persistent gap has intensified the search for innovative, hybrid models, positioning Social Entrepreneurship …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 38–50 Read article
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Bringing Gender Gaps in Economics Empowerment: Issues, Challenges, and Opportunities for Women
Abstract: This study examines gender inequality and its influence on women’s economic empowerment, highlighting the challenges they encounter and the opportunities available to them across different areas of life. The study addresses the multidimensional barriers women encounter, including educational inequality, labor market discrimination, limited access to financial resources, and sociocultural constraints, which hinder their full participation in economic activities. The primary objective of this paper is to analyze how these factors …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 2, 2025 · pp. 1–12 Read article
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Assessing the Role of Microfinance in Enhancing Economic Empowerment and Business Development for Rural Women in India
Abstract: This study explores the role of micro-finance in strengthening economic empowerment and supporting business development among women in rural regions of India. Despite their active participation in household and agricultural activities, rural women often face limited access to formal financial systems, restricting their ability to engage in entrepreneurial ventures. Drawing on case studies and quantitative evidence collected from various micro-finance initiatives, the research examines how small-scale credit, savings facilities, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 · pp. 61–65 Read article
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An analytical study on adoption of digital wallet & its effect on consumer behavior (A research conducted in Delhi-NCR)
Abstract: This study on adoption of digital wallets & it’s the effect on consumer behavior was conducted to determine if and what has been the contribution of digital wallets in a cash-based payment system. Practically, this research will be useful for the business stakeholders of digital wallets who would like to expand the business to earn more market share. Subsequently, he discussed the risks and challenges faced by consumers while using …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 2, Issue 1, 2019 · pp. 1–10 Read article