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720 articles for “contractual obligations, Covid-19 pandemic, specific performance, force majeure.”
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Studying Intercultural Contact Through Stereotype Threat
Abstract: The objective of the present research was to study stereotype threat as a mean of intercultural contact among target audience i.e. college going females on their mathematical ability. It was hypothesized that females will perform poorly and will take more time in comparison to males on the applied numerical ability test. The stereotype ‘women are poor in numerical ability’ was activated in stereotype threat condition. For this purpose, the Numerical …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 10–22 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Review on Global Practice of Housing Demand Fulfilment for Low Income Group People
Abstract: The number of slums and squatters are increasing at very high rate. The overall objective of this study was to review the practice of fulfilling the housing needs for the low-income group focused to Nepal and India with reference of the global practice. Content analysis from different sources has been done. The problem of housing for low income people is all over the world different nation has adopted different approaches. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 5–16 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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The relevance of the Clark-Fisher thesis in the Indian context: can the service-led growth cease the demographic dividend?
Abstract: The Indian economy has experienced a structural transformation that does not seem to align with the thesis independently propounded by economists Clark and Fisher. This paper brings about a thorough discussion of how India failed to follow this thesis. Mainly the service sector growth and a vague stagnancy of the industrial sector, derails India when it comes to following the thesis. The discussion has also been done taking in concern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 35–48 Read article
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Islamic Economics: Foundation, Role and Trends
Abstract: The rules, values and standards of conduct that organize economic life and establish relations of production in an Islamic society are Islamic economic system. These rules and standards are based on Islamic order recognized in Quran. Islamic economics based on specific concept of universe and the creation of man is contradictory to the concept adopted and accepted by modern science. Islamic economics postulates although ability and expertise are required for …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 38–50 Read article
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A Study On The Perceptions Of Student Teachers On The Concept Of Health Education In Mangalore Taluk
Abstract: This paper emphasizes on recognizing the holistic nature of child development like nutrition, health and social, mental, physical, moral and emotional development. Health educators and researchers recommend that health education should be greater emphasis on teaching information about relative effectiveness of various health preventive procedures, so that students can make informed decisions about their health. It is still remains for researchers to determine whether such programs can affect broad pattern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 20–25 Read article
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Health Status and Substance to Addiction of the Construction Workers in Mysuru City
Abstract: The more numbers of alcohol and substance addiction workers are frequently found in the construction industries. Substance to addiction is a big problem for construction workers. The exposed to a high level of danger and to perform occupational tasks nature of construction work is the most likely account for substance to addiction. To know the usage level of substance by theconstruction workers. The present study Cross-Sectional study deign was adopted …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Study of the Practices Undertaken by Institutions to Reduce Stage Fear Among Students.
Abstract: The aims of the study were to determine the fear of public speaking among college students and the main role of institutes for removing the fear and providing each and every student platform to speak , communicate and remove the stage fear . Public speaking is act of performing a speech in front of a audience it is a integral part of scientific communication .public speaking competency is one of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 39–44 Read article
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Recognizing Student’s Emotions in a Lecture
Abstract: The realm of automatic emotion recognition based on facial expressions is a fascinating field of study that has been applied in numerous industries, including security, health care, and human–machine interface. In order to enhance computer predictions, researchers are exploring ways to decode, analyze, and extract facial expression features. With the remarkable achievements of Deep Learning, different types of architectures are being employed to boost performance. This article aims to present …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 28–38 Read article
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Sustainable Development Goals (SDGs): Milking Corporate Social Responsibility (CSR) to Attain SDGs
Abstract: This paper makes an effort to understand how corporate social responsibility supports sustainable development goals. According to the National Determined Contribution, India needs 170 billion dollars per year to accomplish the sustainable development goals (SDGs) from 2015 to 2030. But there is a huge gap to meet this financial need. According to UNESCAP, Asia and the Pacific can achieve the SDGs by 2065 with the reported growth rate. To bridge …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 24–28 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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Leadership for Transforming Extended Organization and the role of the HR Department: The Case Study of Jaipur Rugs
Abstract: Social entrepreneurship has gained significant attention in recent years, highlighting innovative approaches to business that prioritize societal impact alongside profitability. This case study examines the leadership and organizational practices of Jaipur Rugs, founded by Mr. N K Chaudhary, a prominent figure in the realm of social entrepreneurship. Jaipur Rugs not only focuses on commercial success but also places utmost importance on the welfare and development of its weavers and their …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 1–5 Read article
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Towards Sustainability: Implementing SMART Solutions for a Greener Future
Abstract: The need for sustainable development is more important than ever in light of the growing environmental issues. This paper explores the concept of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) solutions as a framework for addressing the challenges and fostering a greener future. Drawing upon a range of interdisciplinary literature and case studies, we examine how SMART solutions can be applied across various sectors, including energy, transportation, agriculture, and urban planning. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 19–27 Read article
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Role of Self-Help Groups (SHGs) in empowering Women Entrepreneurs
Abstract: Self-help groups (SHGs) utilizing microfinance have gained international recognition as an effective contemporary strategy for promoting self-reliance, empowerment, and sustainable development among their members and communities. By fostering collective action, mutual support, and inclusive growth, SHGs play a crucial role in addressing socio-economic challenges and building more resilient and inclusive societies. Microfinance is widely associated with initiatives aimed at eradicating poverty, supporting small businesses, and promoting gender equality. It involves …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 7, Issue 2, 2024 · pp. 28–40 Read article
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Effect of Internal Audit Practices on Financial Management: Insights from Epitome
Abstract: This project explores the effect of internal audit practices on financial management at Epitome Kidney and Urology Institute over the period from 2021 to 2023. By examining key financial indicators like Return on Assets (ROA), debt-to-equity ratio, current ratio, and cash flow, the study demonstrates how internal audits have influenced Epitome’s financial health and operational efficiency. Internal audits have contributed to substantial improvements in profitability and cash flow, reflecting better …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 1, 2025 · pp. 1–10 Read article
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Comparative Study of the Crime of Trafficking in Property and Human Beings in the Criminal Code
Abstract: Trafficking in property and human beings is a serious challenge with significant economic, social, and security implications, especially in conflict zones like Afghanistan. This study compares how Afghanistan's Criminal Code addresses these crimes, clarifying their legal definitions, foundations, conditions, and penalties. Although human and property trafficking are distinct, they often overlap in methods and criminal networks, making their comparative analysis crucial. Human trafficking involves exploitation like forced labor, sexual abuse, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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Examining The Ethical disparity of AI adoption and social reality
Abstract: AI is the latest discussion today.it has conquered all over the world with its functionality. AI or artificial intelligence is a computer innovation which outperform all man-like activities efficiently and effectively than humans. It is applied in almost every sector and even in our daily routine. However, this has a questionable impact on human welfare. AI developers should ensure good and fair practice of it. Most of the reviews collected …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 8, Issue 2, 2025 · pp. 15–24 Read article