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926 articles for “Real estate, pandemic, ratios, impact, COVID-19, correlation”
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How Mukesh Ambani Revived Campa Cola: The Business Strategy Behind Reliance's FMCG Revolution
Abstract: The revival of Campa Cola by Reliance Consumer Products Limited (RCPL) represents one of the most significant examples of strategic brand resurrection and market disruption in India's Fast-Moving Consumer Goods (FMCG) industry. Acquired by Reliance Industries in 2022 for approximately ₹22 crore, the once-iconic Indian soft drink brand was repositioned to challenge the long-standing dominance of multinational beverage companies such as Coca- Cola and PepsiCo. This case study examines the …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 19–30 Read article
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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Factors Influencing Consumer Purchase and Intension towards daily products.
Abstract: The contemporary consumer marketplace offers a vast array of dairy choices characterized by distinct brands, diverse pricing structures, and varying quality standards. As health consciousness and urbanization rise dramatically among consumers, the demand for safe, hygienic, and premium quality dairy staples has surged concurrently. Modern buying journeys are heavily swayed by multi- dimensional factors, including structural packaging formats, online social proof, and widespread point-of-sale availability. This study utilizes Consumer Behaviour …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 47–53 Read article
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Management Thoughts and Srimad Bhagvad Gita
Abstract: Holy Gita is one of the greatest contributions of India to the world. It comprises 700 slokas, a dialogue between Lord Krishna and Arjuna at the battle of Kurukshetra. Realizing the fear and emotional dilemma of Arjuna for fighting against his kith and kin as well as his gurus, Lord Krishna urges him to stand up for righteousness and truth, and to perform his duty with sincerity and integrity. A …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 5–9 Read article
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Ethics in Business: The Strong Pillar of a Successful Entrepreneur
Abstract: The main objective of an entrepreneur is to bring the success in business. Now days the entrepreneurs are well aware of the mindset of the customers and they know the impact of mouth publicity. Once if it is proven the success will be in their hand and then the main thrust is to maintain the same. But winning the mind of the customer is a hectic task and maintaining it …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 1, 2018 · pp. 29–33 Read article
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CSR Activities & its Significance
Abstract: The case study describes about the corporate social responsibility (CSR) activities performed by the company amidst the controversies erupted because of peculiar sales and marketing policies implemented by the company to augment their business. CSR defines the company’s contribution to the society, but at the same time, unethical business practices are likely to dilute the impact of CSR done by the company regardless of its stature in the industry.
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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Organization Development and Its Relevance in the VUCA World
Abstract: In today’s dynamic VUCA (Volatile–Uncertain–Complex–Ambiguous) World, there is a growing need for the formulation and implementation of the most effective organization development (OD) strategies and techniques for enhancing both the individual and organizational productivity. OD is an applied behavioral science domain that deploys an ever-evolving strategy used to develop the employees and functions of an organization. It is a specific, planned and continuous process that aims to increase organizational effectiveness. …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 25–29 Read article
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Contribution by Indian Oil Corporation Limited Toward the Welfare of the Society
Abstract: Apart from generating employment opportunities, the business and social partnerships of Indian Oil have had a positive impact on the society, besides generating employment opportunities. Their CSR team gives a lot of importance to healthcare, women empowerment and education. Indian Oil’s R&D team is dedicated to developing technologies and programs which aid the optimum utilization of the available resources to ensure full energy utilization and independence. Indian Oil is also …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 21–24 Read article
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A Study with Reference to Private Banks in Ghaziabad
Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article
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Work Life Balance: Barriers among Female Teachers in Punjab Colleges
Abstract: Women play a strong role in the lives of people around them. The time and efforts they expend for their family and their work place realization their physical, psychological, emotional and social components. So it is important for women to balance between their family and work. This paper targets at analyzing the difference level of Work Life Balance among female middle level employees. The roles of women have never been …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
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Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article
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The relevance of the Clark-Fisher thesis in the Indian context: can the service-led growth cease the demographic dividend?
Abstract: The Indian economy has experienced a structural transformation that does not seem to align with the thesis independently propounded by economists Clark and Fisher. This paper brings about a thorough discussion of how India failed to follow this thesis. Mainly the service sector growth and a vague stagnancy of the industrial sector, derails India when it comes to following the thesis. The discussion has also been done taking in concern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 2, 2019 · pp. 35–48 Read article
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Contemporary Issues in Business: Corporate Sustainability, Corporate Governance, Organizational Ethics and Forensic Accounting
Abstract: Corporate/business sustainability, corporate governance, organizational ethics, and forensic accounting are taking center stage in the global business environment. The four emerging educational topics are gaining global acceptance and attention of business schools worldwide. In today’s business environment, multinational corporations are under scrutiny and profound pressure from investors, lawmakers, and regulators to improve their corporate governance and business sustainability. Business sustainability of focusing on multiple bottom line of economic, governance, social, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 6–9 Read article
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The Emancipating Effect of Education
Abstract: Education in its real sense is an emancipator of self and prejudices which successively unite the mankind. Hence, it demands reverence, respect, honour, devotion and dedication. It also expects high standard of culture and gentlemanliness. The turmoil in the world and the degradation of the countries are the result of lack of proper education. The recent education system creates person of intelligence but not person with humanity. This very reason …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 1, 2020 · pp. 1–5 Read article
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Management of Practical Problems Related to the Term-End Examinations (An Educative, Analytical and Ethical Approach for Understanding)
Abstract: Examinations are the compulsory Tests to be conducted by every educational institution when the required number of working days and teaching-learning days are completed to determine the standard of the students. As per the Choice Based Credit System, there will be two examinations namely Internal Examinations and External Examinations. As far as the Internal Examinations, the concerned subject faculty has to seriously and sincerely conduct two to three tests, seminars …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 3, Issue 2, 2020 · pp. 25–37 Read article
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A Study on Multicultural Attitude of Student Teachers of Mangalore
Abstract: The purpose of this study was to develop a viable survey questionnaire for assessing prospectiveteachers' attitudes and perceptions concerning multicultural education issues and to test the efficacyof the instrument for identifying attitude differences among the prospective teachers. If attitudes aboutmulticultural education can be accessed through a questionnaire, the results may be beneficial forhelping to prepare teachers to serve diverse student groups. The investigators assumed thatprospective teachers with positive attitudes and …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 1, 2021 Read article
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A Study On The Perceptions Of Student Teachers On The Concept Of Health Education In Mangalore Taluk
Abstract: This paper emphasizes on recognizing the holistic nature of child development like nutrition, health and social, mental, physical, moral and emotional development. Health educators and researchers recommend that health education should be greater emphasis on teaching information about relative effectiveness of various health preventive procedures, so that students can make informed decisions about their health. It is still remains for researchers to determine whether such programs can affect broad pattern …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 4, Issue 2, 2021 · pp. 20–25 Read article
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Cryptocurrency: A New Era for Youth
Abstract: More and more digital currency forms are being created each month. Although Bitcoin is the most wellknowndigital money, others, such Doge coin, have also gained popularity. It's just another eight-monthdigital currency with its own unique features. Crypto currency works later with the help of block chainmanagement. A block chain is a type of software used by long-term digital currencies. Various expertspredict a bright future in both these new and monetary …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Critical Evaluation of the CSR Programs in India: with Special Reference to HUL and ITC ltd.
Abstract: Corporate Social Responsibility is seen as a classic humanitarian endeavour in India. This is an activity which is performed while keeping Indian tradition in mind but it is not deliberated. In the current scenario, it is now emerged as benchmark to judge corporate excellence. CSR has been developed as a concept for fulfilling company’s obligations toward necessities of society as business is said to be a very important part of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 1–9 Read article
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Recognizing Student’s Emotions in a Lecture
Abstract: The realm of automatic emotion recognition based on facial expressions is a fascinating field of study that has been applied in numerous industries, including security, health care, and human–machine interface. In order to enhance computer predictions, researchers are exploring ways to decode, analyze, and extract facial expression features. With the remarkable achievements of Deep Learning, different types of architectures are being employed to boost performance. This article aims to present …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 28–38 Read article