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712 articles for “: Contactless payment, COVID-19, digital wallet, payment issues”
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Optimizing Retail Media Strategies to Drive Customer Loyalty Across Industries
Abstract: In the fast-changing retail media landscape, customer loyalty is essential for long-term business success. However, the concept and measurement of loyalty differ greatly across industries, creating challenges for businesses looking to foster enduring customer relationships. This paper examines the significant role of retail media in promoting customer loyalty, focusing on how digital platforms and personalized advertising are increasingly shaping consumer behavior. The study identifies key variations in loyalty metrics among …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 30–34 Read article
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A Study on Retailers Preference Towards Amul Milk Product in Pune City
Abstract: For the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), a two-month study project named "Placement and Promotion of Amul Dairy Products in Pune" was conducted. In addition to studying and spending time on promotion, these two months provide insight into what other businesses do to thrive in the marketplace and what work goes into running such businesses. The GCMMF is India's biggest food product marketing association. It is the highest …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 1, 2025 · pp. 21–29 Read article
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Impact of Artificial Intelligence-Based Supply Chain Management on Supply Chain Performance and Organizational Effectiveness: An Empirical Investigation of Oil and Gas Industry in India
Abstract: The present study focuses on the oil and gas (O&G) industry to examine the impact of adopting Artificial Intelligence (AI)-based Supply Chain Management (SCM) on its 'Organizational Effectiveness (OE), while assessing the mediating effect of Supply Chain Performance (SCP). A well-designed questionnaire was sent to target professionals from large public-sector oil and gas firms in India, with a total of 296 purposively sampled completed questionnaires endorsed for this study. The …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–14 Read article
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The Role of AI in Advancing Circular Economy Policies for Clean Energy: A review
Abstract: With new technical developments and rising demand creating new avenues for innovation, the energy sector is undergoing a significant transition. With its ability to optimize energy systems operations, control, automation, etc., artificial intelligence (AI) is becoming a key force behind the transformation. It is essential to create a competitive policy framework that is in line with circular economy principles in order to adjust to the rapid revolution's trends and steer …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–6 Read article
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A New Heuristic Method for the Classical Transportation Problem's First Viable Solution
Abstract: The transportation problem is a classic optimization issue in linear programming that focuses on determining the most cost-effective way to allocate resources from multiple supply points to various demand points while meeting specific constraints. Traditionally, methods like the North-West Corner Rule (NWCR), Least Cost Method (LCM), and Vogel’s Approximation Method (VAM) have been employed to generate an initial feasible solution (IFS). However, these approaches often overlook key factors such as …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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Optimizing Medical Store Procurement Through GeM: Current Practices and Strategic Recommendations
Abstract: The Government e-Marketplace (GeM) was established on August 9, 2016, to serve as a streamlined, transparent, and cos t-effective online platform for public procurement in India. For the healthcare sector, particularly government medical stores, GeM represents a vital tool for ensuring the timely and efficient acquisition of pharmaceuticals and related supplies. By minimizing the human transactional interface, the platform serves as a critical effort to curb corruption. An effort to …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 1–7 Read article
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A study on inventory management in Surya Min Chem Pvt. Ltd. DELHI
Abstract: This study examines inventory management practices at Surya Min Chem Pvt. Ltd., a private limited company operating in the chemical and mineral manufacturing sector in Delhi. The research aims to evaluate existing inventory control systems, assess their effectiveness, and identify areas for improvement within a chemical manufacturing environment where safety, regulatory compliance, and operational continuity are critical. A descriptive and exploratory research design was adopted. Primary data were collected from …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 · pp. 31–47 Read article
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A Critical Review of the Essential Commodities Act
Abstract: The 1955 Essential Commodities Act (ECA) is still a key part of India's regulatory system. Its goal is to make sure that important items are always available and to prevent customers from being taken advantage of. This page talks about the history, goals, and main parts of the Act. It focuses on how it controls the production, supply, distribution, and pricing of important goods such food grains, pulses, edible oils, …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 1, 2026 Read article
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Standardizing Domestic Value Addition Audits: A Framework for OEMs in Emerging EV Markets
Abstract: Domestic Value Addition (DVA) has become a vital compliance parameter in India’s electric vehicle (EV) industry, particularly for Original Equipment Manufacturers (OEMs) seeking eligibility under government incentive programs such as FAME II and the Production Linked Incentive (PLI) scheme. This study proposes a standardized audit framework for verifying DVA claims in emerging EV markets by integrating financial auditing, techno-commercial assessment, and regulatory certification practices. The research is based on internship-driven …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 · pp. 24–29 Read article
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Leveraging AI for Smart Supply Chain Optimization
Abstract: Supply chain management is a critical component of modern businesses, requiring efficiency, accuracy, and adaptability to meet evolving market demands. It is decision-making, automating processes, and predicting demand with high accuracy. This section analyses artificial intelligence technologies including predictive analytics and machine learning and intelligent automation because they enhance supply chain operational output. All administrative functions including real-time tracking together with forecasting and inventory management along with route optimization create …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 9, Issue 2, 2026 Read article
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A Study on Data privacy towards customer perception in personalized advertising in E-Commerce
Abstract: The rapid growth of e-commerce has increased the use of personalized advertising, where companies collect and analyse customer data to provide customized product recommendations and promotional messages. Although personalized advertising improves customer experience and supports business growth, it has also raised significant concerns regarding data privacy, transparency, and the security of personal information. This study examines the influence of data privacy on customer perception towards personalized advertising in e-commerce platforms. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 54–61 Read article
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Sustainable Marketing Practices: Balancing Profitability and Environmental Responsibility
Abstract: The growing need to protect the environment, legal and regulatory demands, and changing consumer views have increased the pressure on companies to make their marketing strategies more sustainable. This essay discusses the concept of sustainable marketing as an integrated approach that shows how businesses can balance making profits with caring for the environment. It includes new ideas like corporate social responsibility, how different stakeholders respond, and creating value together. The …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article