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144 articles for “References”
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Adapting to Consumer Trends in E-Commerce: A Case Study of the Amazon Shopping App
Abstract: The purchasing and selling of goods and services through internet services is referred to as e-commerce, or electronic commerce. E-commerce helps consumers to exchange value online and make available the facilities at their desk. E-commerce is gaining importance throughout the globe. The development of e-commerce has helped get massive marketplaces to small, single-product shops to large businesses. This increase in e-commerce has also led to the significant shift in consumer …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 8, Issue 2, 2025 · pp. 1–13 Read article
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Research on Consumer Brand Concept and Purchasing Towards Latest Galley
Abstract: The inspiration driving this investigation is to find customer check acumen and acquiring conduct towards arranged kitchen with uncommon reference to Godrej inside in Chennai. The objective of the examination is to get the feedback about customer advantage gave at the Godrej inside stores. The examination arrangement used as a piece of this examination is enchanting investigation plan. Data was accumulated from around 105 customers in the kitchen inside stores …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 1, Issue 1, 2018 · pp. 10–13 Read article
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Assessing the Impact of Reliance JIO Infocomm Limited on Other Competing Brands
Abstract: This research aims to measure and analyze Counter strategy take by other competitor. Major decision takes by competitors. Measuring Competition Rivalry between Reliance JIO and other competitor like airtel, Vodafone, Idea, Aircel and others with reference to Voice call, broadband, Wireless and wired network, brand awareness.
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 30–34 Read article
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A Study of Consumer Behaviour in Hospitality Industry
Abstract: In this review, I identify key trends and ‘‘camps’’ in consumer behavior research in the field of hospitality and tourism research based on a thorough analysis of articles published in 2003. I also highlight some challenges faced by our discipline in terms of theory development and methodological issues. This study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 13–19 Read article
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Omnichannel Marketing and Consumer Behavior in India
Abstract: Today, the advancement of the internet and new technologies affect buyer behavior. This leads to the creation of more and more sales pipelines, forcing consumers to change their purchasing habits. Omnichannel refers to stores available on all physical and virtual platforms. It is a modern business that exclusively uses technology to create a unified customer experience for customers in every interaction. This article examines the omnichannel behavior of Indian consumers …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 6, Issue 2, 2023 · pp. 12–21 Read article
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Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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South Korea can be an Economy Model for Developing Countries: A Study
Abstract: The Four Asian Tigers includes the economies of Singapore, Hong Kong, South Korea and Taiwan. These are the countries that witnessed rapid industrialization and high growth rates between the early 1960s and 1990s.The growth rate was so exorbitant that it was excess of 7 percent each year. By the early 21st century, all four had developed into high-income economies and became specialist in having competitive advantage. Hong Kong and Singapore …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 26–29 Read article
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Reasons and Impact of Environment Degradation in India
Abstract: In the present era where attaining the goals of sustainable development is a major concern for every economy, in such a situation the concept of protection of the environment from degradation can no longer be ignored by any sector then it hardly matters whether it is the private sector or government sector. The concept of environmental degradation refers to a deterioration of the earth’s environment through overconsumption of assets like …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 2, 2019 · pp. 15–22 Read article
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Strategic Brand Marketing Communications
Abstract: Having a strong brand has become the key to business success. Those without a reputation and marketing strategy will have a hard time succeeding in times of crisis. The brands that connect with customers will win. A good ad has a voice message and can also include direct inspiration. Strategic Brand Management and Communications will educate you how to construct a brand, as well as how to develop key brand …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 20–28 Read article
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Contemporary Dynamics of Innovation and Entrepreneurship
Abstract: In order to understand the term ‘entrepreneurship', it is important to know the exact meaning of entrepreneur. The term entrepreneur refers to those individuals who focus on the development of new product and services in such a manner that maximum satisfaction is obtained by consumers through its use. The Secondly most important work that an entrepreneur need to perform is, to find an innovative solution of the problem that pertains …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 7–12 Read article
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Entrepreneurial Resilience: What makes Entrepreneurs start another business after failure?
Abstract: An Entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of making profit. This risk sometimes may turn into failure. But those entrepreneurs who are resilient are keen to survive. The word resilience refers to the ability to overcome difficulties and perform better than expected. The purpose of analysing “Entrepreneur’s Resilience” is not only to understand entrepreneur’s desires and motivation to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 1, Issue 1, 2018 · pp. 5–10 Read article
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Role of Non-cognitive Skills as Predictors of Entrepreneurship
Abstract: Each of us is endowed with a unique set of skills that we use in all aspects of oureveryday life. Non-cognitive skills are the skills which fall outside of the traditional definitions of intelligence and are not measured on standardized tests. They are not specifically analytical in nature, but they include range of personality and motivational habits and attitudes like growth mindset, self-motivation, optimism, resiliency, adaptability, conscientiousness, self-efficacy, hope, and …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 1, 2020 · pp. 27–35 Read article
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Multinational Corporations in India
Abstract: The present study is about multinational corporations (MNCs) with reference to developing counties like India. The paper traces their growth and present position, their merits and demerits, and their inevitability in the global scenario. However, it calls for regulation of the MNCs to reduce their harmful effects on the economy and the ecology.
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 3, Issue 2, 2020 · pp. 1–9 Read article
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The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium Entrepreneurs
Abstract: The degree to which firms are inclined to carry out the marketing notion has been referred to as market orientation. As a result, firms that embrace market orientation concepts establish customer loyalty and satisfaction with the organisation's offerings, resulting in higher customer value and improved organisational success. The research study examines the relationship between market orientation and entrepreneurship among the small and medium business in Chibombo district. The research was …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 16–24 Read article
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A Concept for an Enhanced Future Readiness Model (FRM) for Firms in the Context of Industry 4.0
Abstract: Since the pandemic organizations have focused on ways to improve engagement, adapt to the new world and develop strategies for survival. In support of these goals an enhanced future-readiness model is proposed that encompasses concepts from ambidexterity, strategic foresight and organisational resilience applied to the industry 4.0 context. The model identifies thirteen primary (13) internal and external factors that can be used to design and apply a future readiness model …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 1–9 Read article
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Prosperity and Development for Holistic Growth
Abstract: In order to illustrate the critical necessity for the environment's specific protection, this study emphasizes the essential function of the environment as a crucial public resource within human systems. As far as we now know, any human system requires sustainability. In the past few decades, the idea of sustainable development has sparked a huge global movement, particularly in the area of education. Studies and research projects are being conducted to …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 63–67 Read article
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Influence of Workplace Spirituality on Organizational Commitment
Abstract: This study examines the impact of organizational commitment on workplace spirituality, with the goal of illuminating the connection between these two dimensions. Organizational commitment is the degree of devotion and allegiance employees have to their employer, whereas workplace spirituality refers to the integration of spiritual ideas and practices inside the workplace. According to the study, there is a strong correlation between organizational commitment and spirituality at the workplace. Employees who …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 2, 2023 · pp. 103–109 Read article
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A Study on Financial Performance of PNB Using Ratio Analysis for 5 Years.
Abstract: The term Ratio Analysis is basically defined as the tool which helps in analyzing the financial statements of different companies. It is term as the relationship between the two variables. As company financial decisions regarding the investments, distribution of returns with reference to its profits earned can be easily taken after analyzing its profitability, solvency positions and company can compare with the past financial statements as well. The financial reports …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 Read article
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A Study on Marketing Strategy on Nitin Jatin Textiles LLP
Abstract: The textile industry plays a significant role in India’s economic development, contributing substantially to employment generation and industrial growth. In this highly competitive environment, effective marketing strategies are crucial for sustaining market position and achieving long-term growth. This study aims to analyze the marketing strategies adopted by Nitin Jatin Textiles LLP and evaluate their effectiveness in enhancing brand visibility, customer reach, and sales performance. The research focuses on key components …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 9, Issue 1, 2026 Read article