Search
195 articles for “Culture”
-
Moral Rights of Authors in Copyright Law: An International and Indian Perspective
Abstract: This paper examines the concept of author’s moral rights and their evolution within international and Indian copyright frameworks. Moral rights, rooted in the French doctrine of droit moral, emphasize the personal and reputational bond between authors and their creations, distinct from economic rights. The Berne Convention, particularly Article 6bis, recognizes these rights as independent and enduring, granting authors the right of attribution and integrity even after the transfer of economic …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 1, 2026 Read article
-
Whistleblowing Mechanisms and Corporate Scams in India: a Critical Study
Abstract: Corporate scams have become a major concern for corporate governance in India, raising questions about the effectiveness of internal monitoring systems. Among various governance mechanisms, whistleblowing plays an important role in identifying unethical practices, financial fraud, and misconduct within organisations. The present study critically examines the effectiveness of whistleblowing mechanisms in detecting and preventing corporate scams in India and identifies the challenges faced by whistleblowers in reporting misconduct. The study …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 9, Issue 2, 2026 Read article
-
Dynamics & Marketing Trends in Fast Food Industry- a Special Case Study of Mcdonalds in Delhi (NCR)
Abstract: This study reveals the various marketing strategies and promotional forces of McDonalds. McDonalds uses several different means to help them in achieving revenue and increasing a positive customer engagement and experience towards their products. Three main sources of revenue are franchise revenues, the property returns that McDonalds receive from renting, leasing or sublease to franchises and retail sales. In spite of the difficulties and extraordinary rivalry in the business sector, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 1, 2019 · pp. 18–29 Read article
-
Apparel Industry in India
Abstract: India has always been one of the countries with big fashion hubs. The fashion in India has always been versatile. It changes from state to state, region to region. People have started adopting fashion from western countries. There has been a vast influence of western culture on the Indian consumer market. The current study examines the apparel buying behavior of Indian consumers through three dimensions, viz. income and buying habits, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 1, 2020 · pp. 21–24 Read article
-
Analyzing The Influence of Marketing Tactics in The Fast- Food Sector on Consumer Behavior
Abstract: India's diverse culture, which is made up of several states and regions, is implicitly reflected in its diverse cuisine. Home-cooked meals are a tradition among Indians, and both religion and the individual enjoy them. However, due to rising awareness of and influence from western civilization, there has been a slight shift over time in the food consumption pattern among urban Indian households. The economic shifts led to the entry of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 7, Issue 1, 2024 · pp. 6–13 Read article
-
Examining How Digital Marketing and Social Media Affect Consumer Behavior: A Haldwani City-Specific Study
Abstract: With an emphasis on Haldwani City specifically, this study investigates how social media and digital marketing affect customer behavior. With the rise of digital platforms such as Instagram, Facebook, and Twitter, businesses increasingly rely on targeted marketing strategies to influence purchasing decisions. The research explores how factors like online reviews, influencer endorsements, and personalized advertisements shape consumer trust and brand loyalty. A structured survey-based methodology is used to analyze consumer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 1, 2025 · pp. 60–72 Read article
-
Strategic Adaptation Through Digital Transformation in The Banking Sector
Abstract: This research aims to comprehend how the banking industry has changed from a traditional banking environment to a digital one. As with many other businesses, digitalization is causing a major upheaval in the banking sector. Digital banking, blockchain, mobile banking, and artificial intelligence (AI) are examples of cutting-edge technologies that have changed the way financial services are provided. In addition to changing the way services were provided, the advent of …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–7 Read article
-
Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
-
Comparative Analysis Between Amul Dairy and Gangotri Dairy at Mother Dairy (a Unit of G.c.m.m.f)
Abstract: Over the decades AMUL has successfully countered several challenges that have come its way with innovative responses and continuous improvement, which have enabled it to remain stable and even convert some of these challenges into opportunities. Drawing from its inner strength and beliefs, AMUL responded by launching several initiatives across all its operations in various geographies that are helping the group achieve growth even in current times. It is also …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 2, Issue 1, 2019 · pp. 19–23 Read article
-
Issues and Challenges in Inclusive Education
Abstract: Inclusive Education is the modern trend aimed towards providing quality education to the special needed children. Education of children with special needs has come a long way from integrated education to inclusive education (access to the mainstream). Despite the support of several policies and programmes from time to time to accelerate the pace of all the efforts made in this direction, the regular school with inclusive orientation face many barriers …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 1, 2020 · pp. 32–36 Read article
-
A Study about the Opportunity of Sustainable Tourism: A Step for Eco-Tourism Development with Reference to Konkan Region and Tourism Industry
Abstract: Tourism has a crucial role to play in booming the economic condition of the states. Foreign relationshas a co-relationship and greater significance with tourism. This industry (tourism) has strongcultural roofs. The economic growths of Konkan are mainly due to Agriculture, Horticulture,Fisheries, Floriculture, and Tourism. Out of which, tourism can be regarded as the largest and fastestcontributor. The major factors which are needed for development have very high significance in thedevelopment …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 33–40 Read article
-
Managing Risk to Enhance Collaboration and Impact in Multidisciplinary Academic Research
Abstract: Multidisciplinary academic research has become indispensable in addressing complex global challenges that span technological, social, economic, and environmental domains. As contemporary problems grow increasingly interconnected, no single discipline can provide comprehensive solutions, making collaborative inquiry both necessary and valuable. While collaboration across disciplines enhances innovation, creativity, and societal relevance, it also introduces significant uncertainties related to governance structures, coordination mechanisms, ethical compliance, data stewardship, and equitable resource allocation. These uncertainties …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
-
An Analysis of Empowering Women Entrepreneurship in Telangana State
Abstract: Down the ages, the potentials of matron had been suppressed and that they had been dealt with as secondary inhabitant in all of the cultures. Owing to the male dominated society, women entrepreneurs’ mostly neglected in traditional lifetime of society. Even then, there are success cases of women-run business units, details of which might inspire the women entrepreneurs within the scene. These days women are trying to erase such mark …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 6–11 Read article
-
Study on protection of Intellectual Property Rights, with Special Reference to Protection of Biodiversity, Traditional Knowledge of Indigenous People in India and Sustainable Development
Abstract: The world can be divided into two parts based on the availability of rich biodiversity and the lesseravailability of such biodiversity. Biodiversity consists of flora, fauna, animals, insect species, etc.from small bacteria to huge animal, it includes everything. Human conduct is causing threat tobiodiversity. It is resulting into extinction of certain species of plants and animals. India is rich inbiodiversity having the culture of protecting environment. Extinction of certain species …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 1, 2022 Read article
-
A Critical Analysis of Role of Innovation and Entrepreneurship on HR Practices in India
Abstract: The dynamic environment and globalization has brought about a consistent pressure on the organizations to continually change their practices, product and process, to endure and support. Besides, the organizations have perceived the necessity of introducing innovative and new practices, product and process. In the globalization time, to contend and continue in a long run, a business foundation must be inventive and cultivate the culture of innovation and entrepreneurship by tapping …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 5, Issue 2, 2022 · pp. 1–12 Read article
-
A Concept for an Enhanced Future Readiness Model (FRM) for Firms in the Context of Industry 4.0
Abstract: Since the pandemic organizations have focused on ways to improve engagement, adapt to the new world and develop strategies for survival. In support of these goals an enhanced future-readiness model is proposed that encompasses concepts from ambidexterity, strategic foresight and organisational resilience applied to the industry 4.0 context. The model identifies thirteen primary (13) internal and external factors that can be used to design and apply a future readiness model …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 6, Issue 1, 2023 · pp. 1–9 Read article
-
India’s Trade Balance Deficit: A Study with Reference to India’s Top Foreign Trade Business Partners
Abstract: India is the one of largest economy in the world based on nominal GDP estimates. Foreign trade in India is not new and it can date back to as old as 4th century BCE in western Tamil Nadu. Foreign trade not only brings foreign reserves in India, but it also has many benefits like optimal use of natural resources, access to diverse goods and services, market expansion and economic growth, …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 1, 2024 · pp. 35–42 Read article
-
Exploring Linguistic Diversity: Language Studies in a Globalized World
Abstract: The paper explores the complex link between globalization and linguistic variety, looking at language's dual character as universal and heterogeneous phenomena. While navigating the historical backdrop of language studies, it highlights the emergence of English and its linguistic hegemony as it examines the era of plurality characterized by unparalleled globalization. Examining English conventions in-depth will help readers understand how they affect academic discourse, cultural norms, and communication standards. It also …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 8–15 Read article
-
Total Quality Management and Human Resource Practices in Industrial Sector of Andhra Pradesh State
Abstract: The goal of the study was to determine whether and to what degree specific features contributed to the organizational transformation and, if so, to what degree. For this reason, the following elements were identified: technology advancements such as computerization; ambient economic changes brought about by government policies; globalization and liberalization; privatization; managerial changes; downsizing; and delayering. Organizations were also impacted by changes in employee expectations, attitudes, and skill and qualification …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 7, Issue 2, 2024 · pp. 40–50 Read article
-
Scaling Startups: Challenges and Opportunities in Global Markets
Abstract: Scaling a startup to operate in global markets involves navigating significant challenges and seizing valuable opportunities. One of the primary challenges is adapting to different cultural, regulatory, and economic environments. Startups often struggle to understand local consumer behaviours, which can impact their product-market fit. Additionally, dealing with diverse legal systems, tax regulations, and import/export restrictions can be costly and complex, necessitating significant investments in compliance efforts. Another hurdle is the …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 8, Issue 1, 2025 · pp. 28–36 Read article