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330 articles for “Competency”
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The Stationery Store's Digital Transformation
Abstract: One of the most ongoing changes to modern society is digitalization, which affects many aspects of daily life and business. The retail industry is impacted by this development as well as being affected by it, so this transition is significant. Retailers are both impacted by the new modes of consumption connected to these digital technologies and offer consumers a variety of digital goods and services that are tailored for their …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 1–4 Read article
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Demographic Characteristics of The Purchasing Behavior of Jinhua Ham, A Local Specialty Product, Based on Online and Offline Puffery Context
Abstract: In the era of network information, a wide variety of information filled with consumer eyeballs, including how to stand out from the fierce competition in the market and product homogenization of the status quo, has become an enterprise and an urgent problem. In addition, the user's willingness to buy and the behavior of the necessary conditions for the generation of users to notice the company's products, and how to make …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 7, Issue 1, 2024 · pp. 29–33 Read article
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Effectiveness Of Brand Name on Consumer Buying Decision Making – A Case Study of Alokozay International Company In Kabul, Afghanistan
Abstract: This article explores the impact of brand names on consumer decision-making, with a specific focus on Alokozay International Company in Kabul, Afghanistan. The study seeks to understand how brand perception shapes purchasing behavior and to identify the critical factors that influence consumer choices in a developing market. By conducting a thorough literature review, analyzing consumer behavior, and undertaking empirical research, the paper highlights the connection between brand recognition and customer …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 37–42 Read article
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Examining the Impact of Corporate Social Responsibility on Brand Equity and Consumer Loyalty
Abstract: In today's socially conscious market, corporate social responsibility, or CSR, has become an essential element in building brand equity and encouraging customer loyalty. This paper investigates the multifaceted relationship between CSR initiatives and their impact on brand perception, consumer trust, and loyalty. Through a comprehensive review of existing literature and empirical evidence, the study highlights how CSR efforts, such as environmental sustainability, ethical labour practices, and community engagement, positively influence …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 8, Issue 1, 2025 · pp. 43–51 Read article
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The Influence of Social Media on Consumer Purchase Intentions and Behavior: An Empirical Study in India
Abstract: For many organizations and sectors, social media has altered business models. Studying how social media affects consumer behaviour is a relatively new field. In today's economy, communication is a crucial tool for firms and organizations to handle the intense competition. These days, our young groups have a new alternative to the tedious task of selecting and buying products thanks to internet sites. Nearly all children use online social networking sites …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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Effectiveness of Influencer Marketing Strategies in Enhancing Customer Learning Interest
Abstract: The swift digital evolution within the education sector has profoundly altered the methods by which learners identify, assess, and choose online learning options. Among the multitude of digital platforms, YouTube has surfaced as a formidable channel for educational marketing driven by influencers, providing captivating, visual, and interactive content. This research investigates the efficacy of influencer marketing strategies on YouTube in boosting learners’ enthusiasm for enrolling in online courses, particularly concentrating …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Consumer Preferences and Satisfaction in the OTTStreaming Market in India
Abstract: The rapid growth of Over-the-Top (OTT) streaming platforms has significantly transformed the entertainment landscape in India by reshaping consumer viewing behaviour and reducing dependence on traditional media such as television and cinema. This transformation has been driven by increased smartphone penetration, affordable internet access, and technological advancements, making OTT services a preferred medium for digital content consumption. The present study adopts a descriptive and analytical research design. Primary data were …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 31–39 Read article
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An Overview of the Facts Related to the Socioeconomic Status of Women in India
Abstract: Presently, women are involved in all possible fields like politics, research, military, etc., so they are contributing in economic growth as they are moving toward employment and save their money for increasing their wealth. They depend on the income, high returns and future security. Modern women can manage the family responsibility as well as economic responsibility similarly. The women are financially comfortable, investing regularly and competent enough to understand the …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 1, Issue 2, 2018 · pp. 17–20 Read article
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A Study with Reference to Private Banks in Ghaziabad
Abstract: Banks are very important financial service sector, and in banking sector there is an intense competition amongst the local and foreign banks throughout the world and service quality in banking sector is the most important criteria and asset for evaluating and satisfying customers customer's and thereby increases the customer loyalty and average retention rate of customers. Among the service quality determinants, reliability, assurance and empathy have always played a pivotal …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 2, Issue 1, 2019 · pp. 6–9 Read article
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Does Gender Biasness against Female Bosses/Leaders Persist: A Review
Abstract: In terms of educational achievement and leadership competency scores, women now surpass males. It is not enough to just disregard female supervisors. In actuality, workers take a little longer to receive feedback from female bosses. Implicit biases cannot account for these results either. Although it is often more common for employees to instinctively link males with careers and women with families as males are considered more effective than women, this …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 1, 2022 Read article
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Study of the Practices Undertaken by Institutions to Reduce Stage Fear Among Students.
Abstract: The aims of the study were to determine the fear of public speaking among college students and the main role of institutes for removing the fear and providing each and every student platform to speak , communicate and remove the stage fear . Public speaking is act of performing a speech in front of a audience it is a integral part of scientific communication .public speaking competency is one of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 39–44 Read article
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Examining the Viewpoints of Corporate Leaders in Andhra Pradesh on the Ever-Changing and Difficult Leadership Roles and Responsibilities
Abstract: Leadership is the process of convincing people to do what you want them to do in order to achieve set goals willingly and enthusiastically. The responses vary along a continuum ranging from resistance to commitment. Today’s workplace is one where change is a fact of life. To keep organizations competent in the face of such rapid changes, environmental changes necessarily require higher levels of managerial effectiveness. Supporting this point of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 5, Issue 2, 2022 · pp. 20–27 Read article
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Exploring the Link Between Personality and Social Intelligence: A Comprehensive Meta-analysis
Abstract: The study explores the relationship between personality traits and social intelligence through a metaanalyticreview of previous research. The study synthesises data from previous research studies thathave examined the relationship between personality traits and social intelligence. Personality traits aredefined as persistent and consistent patterns of cognitive processes, emotional expressions, andbehavioural manifestations that distinctly typify an individual and distinguish them from others. Thesecharacteristics are commonly believed to exhibit a high level of …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 1, 2023 · pp. 6–10 Read article
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Motivation Impact on Organization Effectiveness in Afghanistan Businesses
Abstract: Organizations and businesses want to succeed in the marketplace and achieve long-term economic prosperity. On the other hand, in today's world of globalization and fierce competition, tools and technology are rapidly evolving. As a result, the market has become dangerous. Business enterprises would have to make full use of all available resources. It is commonly understood that human resources or organizational personnel are a critical asset for attaining success. However, …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 26–32 Read article
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A Study on Role of Women Empowerment to Alleviate Poverty
Abstract: Women empowerment includes accepting their point of view to make decisions and to raise their individual status with the help of education, awareness, and training, which can help them compete in society and also improve their lifestyle and quality of life for families and rural communities. Women's education will give them the opportunity to create their own careers while simultaneously building their children’s education to improve their standard of living …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 7–10 Read article
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Suitability-Acceptability-Feasibility Assessment and Product/Market Evaluation of Strategic Business Options for Managing Higher Education in Nigeria
Abstract: In the management of higher education in Nigeria, strategic assessment is vital to the long-term growth of universities as organizations of higher education. It is therefore necessary for universities as business entities to identify and evaluate strategic options for their future growth and diversification of their business portfolio. For this study, the SAF (Suitability, Acceptability, and Feasibility) criteria were used to evaluate two options for the strategic management of higher …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 6, Issue 2, 2023 · pp. 11–20 Read article
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Digital-Transformation Pathways for Sustainable Enterprises:Sectoral Evidence and the Integration of ESG Factors
Abstract: This study examines how digital transformation enables sustainable enterprise development through the integration of environmental, social, and governance (ESG) factors across diverse sectors. Drawing on evidence from manufacturing SMEs, Chinese listed firms, and underserved markets in the United States, the research develops a comprehensive understanding of the digital–sustainability nexus. Anchored in Resource-Based View, Dynamic Capabilities Theory, and Resource Orchestration Theory, the study highlights how digital technologies act as strategic enablers …
Published in NOLEGEIN Journal of Business Ethics, Ethos & CSR · Vol. 9, Issue 2, 2026 Read article
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Corporate Social Responsibility in Rural Development
Abstract: According to 2011 census of India, out of total population of 121 crores, 83.3 crores people live in rural areas that count nearly 70 per cent of India’s population. This population living in rural areas has neither adequate land holdings nor alternate service opportunities to produce or procure their livelihood. In the absence of adequate employment opportunities, the rural people are unable to generate enough wages to sustain their livelihood. …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 30–33 Read article
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Emotional Intelligence and Cross-Cultural Communication in the Context of Business Endeavors
Abstract: The focus of this theory is to examine the role of emotional intelligence (EI) in business communications and describes the crucial role it plays in establishing skills that are vital to a firm’s global network of operations. As significance, of amplified globalization; organizational environments are becoming enormously composite and considerably more culturally diverse. In reaction to this growing trend, a key question for managers is to establish how to progress …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 2, 2018 · pp. 8–11 Read article
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British Airways- A SWOT and PESTLE Analysis -The impact of Europe 2020 policy
Abstract: British airways has an established identity in the field of civil aviation. Not only it has a long history but also a very progressive outlook and healthy bottom-line. Its engagement with its stakeholders is reliable and longstanding. Thus, enabling the company to overcome any supply chain bottlenecks. It has built a reliable distribution network that can reach the majority of its potential market and with online and app-based access, a …
Published in NOLEGEIN Journal of Corporate & Business Laws · Vol. 1, Issue 1, 2018 · pp. 1–11 Read article