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317 articles for “Values”
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Role of social media in the Madhya Pradesh Assembly Election 2023 A Study of Digital Campaigning and Voter Engagement
Abstract: The Madhya Pradesh Assembly Election 2023witnessed an unprecedented integration of social media platforms in political campaigning and voter outreach. This study examines the role social media played in shaping public opinion, disseminating political narratives, and influencing voter behavior during the election. By analyzing campaign strategies of major political parties on platforms like Facebook, Twitter, Instagram, and WhatsApp, the paper highlights how digital communication complemented traditional methods to reach diverse demographics. …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 8, Issue 2, 2025 · pp. 1–8 Read article
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The Influence of Instagram Influencers on Consumer Behavior in Delhi NCR
Abstract: The swift expansion of social media networks has significantly reshaped how consumers identify, assess, and interact with brands. In this evolving digital environment, Instagram influencers have become influential trendsetters and trusted voices, playing a crucial role in shaping consumer perceptions and purchase decisions within online marketplaces. This study examines the influence of Instagram-based content creators on consumer purchasing behavior, brand perception, and trust formation within the Delhi NCR region. As …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 1, 2026 Read article
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Artificial Intelligence in Retail: Redefining Consumer Expectations and Retail Innovation
Abstract: This study offers an updated and comprehensive perspective on the integration of artificial intelligence (AI) within the retail sector and its transformative impact on modern commerce. The rapid expansion of digital technologies, combined with the dominance of global technology leaders such as Amazon, Alibaba, Apple, Google, and Microsoft, has significantly elevated consumer expectations and redefined retail dynamics. AI technologies, including machine learning, predictive analytics, and automation, enable retailers to process …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 1–8 Read article
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Consumer Behaviour Towards Online Food Delivery Services: A Study of Rajkot City
Abstract: The rapid expansion of online food delivery services (OFDS) has significantly transformed consumer purchasing behaviour in India, particularly in urban and semi-urban regions. Driven by increasing smartphone penetration, digital payment systems, and evolving lifestyle patterns, platforms such as Swiggy and Zomato have redefined food consumption practices. This research investigates consumer behavior related to online food delivery services in Rajkot city, emphasizing the factors that shape usage habits, customer satisfaction, and …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 · pp. 49–53 Read article
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Artificial Intelligence in Retail Customer Engagement: A Systematic Review ofTools, Strategies, and Consumer Impact
Abstract: Retail customer engagement has broadened far and wide thanks to the swift adoption of Artificial Intelligence (referred henceforth as AI) technologies; making it possible for businesses to create a lot more personalized, efficient, and interactive consumer experience. In this paper, a systematic review of recent research on AI in retail settings was conducted based on the implementation and application of AI tools in consumer-retailer interface areas, as well as their …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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Influencer Marketing: Theoretical Foundations and Future Research Directions
Abstract: The rapid growth of social media has transformed the way organisations communicate with consumers, leading to the emergence of influencer marketing as a significant digital marketing strategy. Unlike traditional advertising, influencer marketing relies on individuals who have established credibility, expertise, and strong relationships with their audiences on social networking platforms. Consumers increasingly perceive influencer recommendations as authentic and trustworthy, making influencer marketing an effective tool for enhancing brand awareness, customer …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 9, Issue 02, 2026 Read article
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A Review on LOW Cost Housing Construction with Delay Management
Abstract: Low price housing construction technologies aim to cut down construction price by victimization alternatives to plain ways and Input. “It is effective budgeting and technique that facilitate in reducing price of construction through use regionally gettable material in conjunction with improve skills and technology whereas not sacrificing the strength, performance and lifetime of structure. ’’Low price housing merely satisfies the foremost bottom and basic human wishes for shelter and neglects …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 1–4 Read article
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A Research Paper on Effectiveness of Pradhan Mantri Fasal Bima Yojana (pmfby)
Abstract: Banking can be defined as accepting and safeguarding money owned by other individuals and entities and then lending this money to earn a profit. However, the activities covered by the banking business have expanded with the passage of time, and banks are now also offering various other services. These days, the banking services include issuing debit and credit cards, providing safe custody of valuable items, lockers, ATM services, and transferring …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 1, Issue 2, 2018 · pp. 5–8 Read article
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Implementation of Go Green School Program in the District 6 Schools in the Division of Manila: Basis for a Proposed Action Plan
Abstract: Environment is the surrounding where we live and the source of life. It directs our life and determines our proper growth and development. A quality social life depends on the quality of our natural environment. At home, it is the first school in which children learn moral values, love of environment and love of themselves. School is their second home. Green classrooms equip children with the knowledge on how to …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 3, Issue 2, 2020 · pp. 33–45 Read article
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A Study about the Opportunity of Sustainable Tourism: A Step for Eco-Tourism Development with Reference to Konkan Region and Tourism Industry
Abstract: Tourism has a crucial role to play in booming the economic condition of the states. Foreign relationshas a co-relationship and greater significance with tourism. This industry (tourism) has strongcultural roofs. The economic growths of Konkan are mainly due to Agriculture, Horticulture,Fisheries, Floriculture, and Tourism. Out of which, tourism can be regarded as the largest and fastestcontributor. The major factors which are needed for development have very high significance in thedevelopment …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 4, Issue 2, 2021 · pp. 33–40 Read article
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Use of Financial Derivatives in Indian Companies: An Assessment
Abstract: Eminent researchers from all around the world have produced outstanding research and up-to-date empirical studies that have successfully and convincingly captured the corporate trend for risk management to increase the value of the organization in some way. It is accepted practice to view corporate risk management as a crucial component of a company's entire business strategy. On the basis of review of literature and discussion this research work has been …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 1, 2022 Read article
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Understanding the Shape of Recovery
Abstract: As the market continues to develop, grow, and become international, there is increasing confusion among companies about the direction of operations. Every day, it is more difficult for them to capture new shares in the market, acquire and receive new customers, maintain a customer base, constantly increase customer satisfaction, position themselves correctly in the market and resist competition, and a reaction to the spontaneity of market development. This shows how …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 5, Issue 2, 2022 · pp. 26–32 Read article
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An Analytical Study on Relationship Between Spending on CSR and Market Price of a Share of IT Services & Consulting Companies Listed on NSE
Abstract: Every business carries out all of its activities within the society, hence it become moral duty of a business to pay some compensation to the society in which it operates. The activities conducted by a business for the betterment of the society is known as Corporate Social Responsibility. As per Companies Act, 2013 it become compulsory to formulate the Committee for CSR and spend some amount towards such social activities. …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 6, Issue 2, 2023 · pp. 6–11 Read article
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A Comparative Analysis of Dividend Policy on Selected Pharmaceuticals Industrial Units of India
Abstract: The distribution of earnings (past or present) among the company's shareholders in accordance with their percentage of ownership is known as a dividend. A company's dividend policy outlines how profits are allocated to shareholders. A financial decision decides how much of the profits will be paid out as dividends to the shareholders. Research on dividends has questioned how much investors value consistent dividend payments in comparison to the capital that …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 1, 2024 · pp. 1–6 Read article
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Evaluating the Effect of CSR on Financial Performance: An Analysis of the Indian Banking Industry
Abstract: The purpose of this study is to ascertain how corporate social responsibility (CSR) affects the financial performance of Indian banks. As CSR increasingly becomes a vital component of corporate strategy, the research focuses on understanding how CSR activities influence key financial metrics such as return on assets (ROA), return on equity (ROE), and net profit margin. Using a mixed-methods approach, the study combines thematic content analysis and qualitative insights from …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 7, Issue 2, 2024 · pp. 1–8 Read article
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A Comparative Analysis of Risk, Returns, and Investment Preferences
Abstract: This research examines how investors choose between different financial instruments by analysing their investment preferences, perceived risk, and expected returns. The study compares popular options such as equities, mutual funds, fixed deposits, gold, and real estate to determine how factors like age, income level, and financial knowledge influence decision-making. Primary data from surveys and secondary sources were used to identify behavioural trends across diverse investor groups. Results indicate that younger …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 8, Issue 2, 2025 · pp. 1–5 Read article
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A Study on Financial Trading and Investment Practices at BigBulls
Abstract: Financial trading and investment practices play a crucial role in shaping portfolio performance and risk management strategies in modern financial markets. This study examines the trading and investment practices adopted at BigBulls, with a focus on decision-making processes, trading instruments, risk assessment methods, and portfolio diversification strategies. The research aims to understand how market analysis, technology-driven tools, and investor behavior influence trading outcomes at BigBulls. Both primary and secondary data …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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Managing Risk to Enhance Collaboration and Impact in Multidisciplinary Academic Research
Abstract: Multidisciplinary academic research has become indispensable in addressing complex global challenges that span technological, social, economic, and environmental domains. As contemporary problems grow increasingly interconnected, no single discipline can provide comprehensive solutions, making collaborative inquiry both necessary and valuable. While collaboration across disciplines enhances innovation, creativity, and societal relevance, it also introduces significant uncertainties related to governance structures, coordination mechanisms, ethical compliance, data stewardship, and equitable resource allocation. These uncertainties …
Published in NOLEGEIN Journal of Business Risk Management · Vol. 9, Issue 1, 2026 Read article
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A Study on Dark Side of Entrepreneurs
Abstract: The life of an entrepreneur sounds exciting when you are on the exterior looking in. Entrepreneurcomes in the showcase by setting claim plan, making possess rules, and building the sort of companyin which he/she does work. Numerous new ventures have qualities and practices that license them toprevail in their organizations. These same characteristics can regularly demonstrate hindering intheir parts. Entrepreneurs confront difficulties in social and proficient intelligence due to theiridentity …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 1, 2021 Read article
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The Relationship Between Entrepreneurship and Market Orientation Among Small and Medium Entrepreneurs
Abstract: The degree to which firms are inclined to carry out the marketing notion has been referred to as market orientation. As a result, firms that embrace market orientation concepts establish customer loyalty and satisfaction with the organisation's offerings, resulting in higher customer value and improved organisational success. The research study examines the relationship between market orientation and entrepreneurship among the small and medium business in Chibombo district. The research was …
Published in NOLEGEIN Journal of Entrepreneurship Planning, Development and Management · Vol. 4, Issue 2, 2021 · pp. 16–24 Read article