adaptation, application software, developing a model, financing and leasing industry, international, marketing, netsol’s, niche market, strategic marketing planning, software industry, standardization
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Investigating the Impact of External Environment on Strategic Marketing Planning: A Case Study for NETSOL Technologies Inc.
Abstract: The objective of this paper is to propose a model for effective strategic marketing planning process by investigating the impact of external environmental factors on the international strategic marketing planning of NetSol Technologies, Inc. For an effective marketing strategy to be designed, the analysis of internal and external environment holds crucial importance. Following multiple theoretical approaches, the paper investigates and analyzes international strategic marketing planning for NetSol Technologies, Inc. This …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 2, Issue 2, 2019 · pp. 19–32 Read article