authentic leadership, leadership, human resources, organizational behavior, organization
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Authentic Leadership to the Future
Abstract: Genuine leadership represents a management style that emphasizes leading through personal example and cultivating trust, openness, and responsibility. It is marked by self-awareness, relational honesty, balanced evaluation, and a deeply ingrained moral framework. Authentic leaders exemplify positive traits such as integrity, openness, empathy, resilience, and adaptability, while also encouraging trust-building, employee involvement, effective communication, accountability, innovation, personal development, and resilience within their teams. Obstacles include maintaining transparency, handling vulnerability, cultural …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 · pp. 1–8 Read article