Ayurveda, ayurvedic enterprises, ayush, covid-19 impact, financial performance, profitability analysis
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A Detailed Financial Analysis on Prominent Indian Ayurveda Companies Before and After the COVID Era
Abstract: At present, the Ministry of AYUSH under the Government of India regulates and promotes Ayurvedic medicine as a well-recognized and systematically governed alternative healthcare system. In response to the growing global demand for traditional and holistic medical practices, several universities and institutions now offer specialized degree programs in Ayurveda to produce qualified medical professionals. Ayurveda, which is considered an Upaveda of the Atharva Veda, represents one of the oldest traditional …
Published in NOLEGEIN Journal of Financial Planning And Management · Vol. 9, Issue 1, 2026 Read article