banking services, co-operative bank, customer satisfaction, employee behavior, infrastructure
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A Study on Customer Satisfaction Towards Banking Services in the Erode District Central Co-Operative Bank Ltd., Dharapuram
Abstract: The aim of this paper is to assess the satisfaction of the customer towards the banking services rendered by the Erode district Central Co-Operative Bank Ltd. in Dharapuram. Responses of customers were randomly selected for knowing their experience with the bank. The analysis showed that customers of the bank were highly satisfied with their services and attitude of the employees, but they expressed their dissatisfaction towards the lesser technological advancements. …
Published in NOLEGEIN Journal of Operations Research & Management · Vol. 2, Issue 2, 2019 · pp. 1–5 Read article