Brand Awareness
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A Study on Satisfaction Level of Consumers Towards Royal Enfield in Tirupur District
Abstract: Consumer perception is very important factor to be considered in new product development or doing modifications in the available product in the market. The present study aims in determining the consumer perception towards the Royal Enfield motorcycles in Tirupur District. The researcher seeks to collect information from the respondents in the usage patterns and preference of the respondents who are using Royal Enfield bikes which consists of brand image, awareness, …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 2, Issue 2, 2019 · pp. 20–24 Read article
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article