brand, customer satisfaction, equity, Kerala, tourism
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An analysis on enhancing brand equity of Kerala Tourism Development Corporation for the economic growth of Kerala
Abstract: Kerala tourism development corporation is the back born in the development of the economic status of the state as it has a wide range of applications in the particular environmental scenario of the state is concerned. The various places like mountains, hilly place, rivers, sea, paddy fields, lakes, temples, churches, mosques, rare places, caves, tea estates, etc. make Kerala a rich state as far as the tourism sector is concerned. …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 1, Issue 1, 2018 · pp. 23–28 Read article