brand loyalty, Brand Awareness, Customer Satisfaction
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A Study on Brand Loyalty and Satisfaction Towards Ramraj Cotton Tirupur
Abstract: This study aims to find out the brand loyalty and satisfaction towards the Ramraj cotton at tirupur. Brand loyalty is defined as encouraging approach towards a brand and dedication to purchase the similar product or service continually now and in the future from the same brand, regardless of a competitor's actions or changes in the surroundings. Objectives of this study is to measure brand loyalty and customer satisfaction of Ramraj …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 42–46 Read article