Channels of distribution, farmer organization, coffee, oligopsony, marketing margin, Dindigul
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A Study on Coffee Marketing and Farmer Organization in Dindigul District, Tamil Nadu
Abstract: Complexity of coffee channels of distribution system encourages business actors to optimize channels of distribution management as an effort to increase market transparency among them. Consolidating in farmer organization was required to strengthen bargaining position of farmer for facing the complexity of channels of distribution system. The aim of this research was to analyze channels of distribution and marketing margin on coffee marketing; and to analyze the characteristics of coffee …
Published in NOLEGEIN Journal of Supply Chain and Logistics Management · Vol. 2, Issue 1, 2019 · pp. 11–22 Read article