consumer buying behavior, digital, digital marketing, online food delivery, online portals
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IMPACT OF DIGITAL MARKETING ON THE CONUSMER BUYING BEHAVIOR (with special reference to Online Food Services in Central India)
Abstract: The Mobile era has brought a revolution in the world of marketing. All the traditional modes of doing business have turned obsolete. The technological era has taken over the minds of the consumers as everything is just one click away. The internet is being used as a pathway for advertising and selling the products. A large swath of the internet has been taken over by the food industry. The aim …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 2, 2019 · pp. 24–30 Read article