CSR, E-Business, home decor, MNCs, pioneer, retail
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The Doom Day at Johnson Retails Pvt. Ltd, Panjim, Goa
Abstract: The beginning of the case highlights the glimpse Johnson Retails Pvt Ltd, one of the pioneers of Johnson Group of Companies headquartered in Goa. Every festive season they make an attempt to organize an event, aiming that they will encourage the customers to visit the store and attract them to buy the products. Vishwas, the Brand Manager of Johnson Retails Pvt Ltd, was supervising these events. He was heading the …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 1, Issue 2, 2018 · pp. 23–28 Read article