Digital Marketing, Social Media, Strategy, Purchase decision

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• Published Open access 8 Nov 2017

  Need for Social Media and Digital Marketing - A Pragmatic Study

  By Jnaneshwar Pai Maroor, Shivaraj Kumar Karkera, Suraj Kotekar, Shreya Rao

  Abstract: Digital marketing is the use of digital platforms for the use of marketing products or services of an organization. With the development in technology there are various platforms that can be used for digital marketing. Media is one of such platforms. And with the evolution of internet there are new forms of media that have emerged. And social media has become a very important part of every individual’s life.

  Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 1–17 Read article →