e-commerce, online, brands, social factors, hotels
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To study human behavior while booking hotels through online website
Abstract: The e-commerce industry is spreading like a network. In the past few years, India has witnessed the immense growth in the online industry which somewhere affected the way tourists search and purchase those products plus transformed the dispersion of travel products. The emerging operators of online travel bookings represent a significant percentage of global travel sales which have become a global phenomenon. Online intermediaries in the travel industry are mostly …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 2, Issue 2, 2019 · pp. 11–15 Read article