Financial decision-making
3 articles · search the full text for this term
-
Finfluencers vs AI Financial Assistants: Who Influences Young Investors More?
Abstract: The fast evolution of digital platform technologies and artificial intelligence has altered the way young investors receive financial information and make investments. Finfluencers - creators of financial information on social media, and AI financial assistants – technologies providing financial information have gained prominence and became significant sources of financial advice. This research paper is meant to examine the impact of finfluencers and AI financial assistants on young investors and understand …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 9, Issue 2, 2026 Read article
-
The Role of Behavioral Accounting in Understanding Financial Decision-Making and Its Influence on Corporate Strategies
Abstract: Behavioral accounting has emerged as a crucial field in understanding financial decision-making by integrating cognitive psychology with traditional accounting principles. This study examines how behavioral accounting influences corporate strategies, with a particular focus on mitigating cognitive biases, improving investment decisions, and enhancing financial transparency. The research employs a systematic literature review and statistical correlation analysis of secondary data from 2020 to 2024. Key findings reveal a strong correlation (r = …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 9, Issue 2, 2026 · pp. 12–29 Read article
-
A Study of Gender-Based Differences in Household Finance Decisions and Consumer Behavior
Abstract: This study examines gender-based differences in household financial decision-making and consumer behavior in urban India. Household finance decisions, such as saving, spending, investment, and credit usage, are influenced not only by economic factors but also by behavioral and psychological attributes, which often vary across genders. The study adopts a quantitative and analytical research design based on primary data collected from urban households. A structured questionnaire was used to collect data …
Published in NOLEGEIN Journal of Financial Planning and Management · Vol. 9, Issue 1, 2026 Read article