Foreign Markets, Helmets, Bikers, Quality, Safety, Change management.
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A Case of two-fold growth- Capturing Domestic and International Markets” A case study of Vega Helmets, Belagavi. Karnataka, India
Abstract: Exploring foreign markets is an audacious business strategy, it enables the business organization to sniff fresh air to get a new lease of life, and the successful tale of “VEGA AUTO ACCESSORIES Pvt. Ltd” is a testimony of how to make hay while the sun shines. It relies on catering to the “Safety and security needs of the bikers against the road accidents while also providing them with a luxurious, …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article