Influencers, financial education, financial literacy, FInfluencers, Investment behavior, social media finance
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From Influence to Action: The Role of Investment Influencers in Student Financial Education
Abstract: The financial education system which existing today has experienced major changes because social media platforms expanded their user base at an unprecedented rate. The emergence of investment influencers who people refer to as “finfluencers” has transformed financial information dissemination through platforms like YouTube and Instagram and Twitter. The study investigates how these influencers affect financial education and literacy development in Indian college students. The research team gathered primary data from …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 9, Issue 1, 2026 · pp. 10–16 Read article