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Factors influencing Brand Switching Behaviour of Customer withreference to Cosmetics
Abstract: The cosmetics industry have grown quickly from past many year’s because more people are paying attention to personal care and beauty products, nowadays the customers have many cosmetic brands to choose from, which makes it easier for them to switch from one brand to the another brand depending upon their needs, preferences, and experiences. This study aims to understand the main reasons behind the brand switching behaviour among cosmetic product …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 9, Issue 2, 2026 Read article
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Quality Management – an Economic Perspective
Abstract: The present paper is to basically investigate the effect of Quality Management practices and strategies that organizations follow to give quality products to its customer, on organizational performance in terms of surviving in the competitive market and earning a reasonable profit. Quality Management is a strategy and philosophy essentially aims to put in practice and to deliver high quality products and services that just does not meet the customer expectations …
Published in NOLEGEIN Journal of Organizational Behavior Management · Vol. 2, Issue 1, 2019 · pp. 9–14 Read article