Retail sector, Kirana stores, Departmental stores, Digital platforms, Customer perceptions
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Linked Case Studies Involving Traditional Kirana Stores, Department Stores, and Customers: A Study of Acceptability of Digital Marketing in the Backdrop of COVID-19
Abstract: Indian retail sector is going through an enormous change mainly in cities and towns in the new COVID-19 scenario. Organised retail formats, which include malls, hypermarkets, supermarkets, and departmental stores, have gained importance over the last two decades. Small traditional local kirana stores have faced a lot of competition from this organized sector. Customers too have been trying to cope with these new paradigms in the retail sector. The role …
Published in NOLEGEIN Journal of Management Information Systems · Vol. 4, Issue 2, 2021 · pp. 12–17 Read article