Social media, theories, eWOM, Destination marketing
1 article · search the full text for this term
-
Social Media usage for destination marketing: A review of the theories of social media
Abstract: With the advent of Web 2.0, Customers now can freely share their experiences regarding their consumptions through electronic word of mouth (eWOM). Hence, Social media has become more vulnerable to transmitting both the good and bad message about product or services efficiently through an online platform. Moreover, the effect of social media has broad coverage of audience and information flows from one to many, therefore tourism managers, destination marketers are …
Published in NOLEGEIN Journal of Business Ethics , Ethos & CSRw · Vol. 2, Issue 2, 2019 · pp. 7–15 Read article