Strategic marketing management, Strategic Management, Competitors, Market, Customers
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Strategic Marketing Management : Why to study?
Abstract: Thought process continues on what is meant by Strategic Marketing Management; why we taught Strategic Marketing Management in Business School; how it differs with Strategic Management, a core subject in various institutes? That’s motivated me to write a research paper on Strategic Marketing Management. The challenges of providing superior value to customers have become critical to many companies around the globe in their effort to achieve high level of performance. …
Published in NOLEGEIN Journal of Leadership and Strategic Management · Vol. 1, Issue 1, 2018 · pp. 30–34 Read article