USP
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Rapidly growing rural marketing trends
Abstract: As anyone might expect enough, Rural Marketing isn't a remarkable brain research any longer. There has been an extreme change in the manner marketers are surrounding their methodologies for rural pieces of India. It is alarm ting to call attention to here that Rural Marketing has seen remarkable development with expanding obtaining intensity of the general population living in rural India. Buyers hailing from these parts are obviously developing "stylish" …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 2, Issue 1, 2019 · pp. 14–18 Read article
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Merits & Demerits of celebrity endorsements
Abstract: People buying a product endorsed by the celebrities has been happening for several decades and advertising firms use their communicative skills in convincing their clients that celebrity endorsement of a Brand is the best bet in the current circumstances because of the standardization of many products and inability of the companies to create a strong differential or USP in a product that can have temporary competitive advantage or sustained competitive …
Published in NOLEGEIN Journal of Advertising and Brand Management · Vol. 1, Issue 2, 2018 · pp. 32–35 Read article