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Consumer Ethnocentric Attitude of Indian Emigrants in Their Host Country with Special Reference to ZambiaBy A. Ananda Kumar, S. Vignesh
Abstract: In this paper, the researcher examines the state of consumer ethnocentrism of Indian emigrants in Zambia. The spotlight of this study is to find out the consumers' ethnocentric tendencies, especially among those Indians who reside in Zambia during the study time. The researcher used a questionnaire to gather the data from the respondents. Percentage analysis and multinominal logistics regression tool to test the research hypothesis were used. It was found …
Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 3, Issue 2, 2020 · pp. 1–6 Read article →