1 publication

• Published Subscription 8 Sep 2026

  A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

  By Abishek. A, Sanjay H N

  Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →