NOLEGEIN Journal of Global Marketing

Latest articles

• Published Subscription 8 Sep 2026

  A Study on Customer Perception towards Chatbot-unable CustomerServices: An Empirical Study of Service Effectiveness andSatisfaction

  By Sudeep Jain, VASANTHI REENA WILLIAMS

  Abstract: Chatbots have become an integral part of digital customer service strategies across banking, e-commerce, telecommunications, and hospitality. While organizations increasingly adopt AI-based conversational agents to reduce cost and improve responsiveness, the ultimate success of such systems depends on how customers perceive and accept them. This study examines customer perception towards chatbot-based customer services, with specific objectives of analyzing customer satisfaction, evaluating the effectiveness of chatbots in improving customer experience, and …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 8 Sep 2026

  A study on Adoption of AI powered Marketing strategies with reference toRetail Industry

  By Abishek. A, Sanjay H N

  Abstract: Artificial Intelligence (AI) is becoming an important part of the retail industry. Retail businesses are using AI-powered marketing tools such as chatbots, recommendation systems, predictive analytics, and personalized marketing to improve customer experience and increase business performance. The main purpose of this study is to understand the adoption of AIpowered marketing strategies in the retail industry and identify the factors that influence their adoption. The study was conducted among 125 …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 8 Sep 2026

  A Study on Customer Buying Behavior and Brand Loyalty with Reference toAutomobile Industry.

  By Rohith C, Sanjay H N

  Abstract: The automotive sector is highly competitive, making it critical for businesses to understand client purchasing habits and establish strong brand loyalty. This study looks at what influences consumer purchasing decisions and brand loyalty in the automotive sector. The study concentrates on important factors like cost, features and product quality, marketing and promotion, and ease and after-sale support. Using a non-probability sampling technique, a structured questionnaire was used to gather primary …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 8 Sep 2026

  A Study on Celebrity Endorsement on Brand Equity Referenceto Beverages

  By Yashwanth R, Sanjay H N

  Abstract: Celebrity certification has developed and one of the common marketing strategies used by beverage companies to attract customers and improve brand value, in today's competitive market many brands depend on popular celebrities to create a positive image and influence buyer locality, this study examines the effect on celebrity validation on brand equity with reference to beverages, 130 respondents are collected from the respondent through a structured questionnaire using the convenience …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 · pp. 55–63 Read article →

• Published Subscription 8 Sep 2026

  Service Quality and Its Impact on Customer Satisfaction: A Study of Select Supermarkets in Mysuru City

  By Kiran M, Vasanthi Reena Williams

  Abstract: The retail sector in India has expanded rapidly with the growth of organized formats such as supermarkets, which now compete strongly with traditional Kirana stores by offering variety, convenience, and an organized shopping environment. Service quality has emerged as a decisive factor in customer satisfaction and store loyalty within this competitive landscape. This study examines the service quality offered by select supermarkets in Mysuru city and its influence on customer …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 7 Sep 2026

  A Study on the Influence of Online Reviews and Ratings on ConsumerBuying Behaviour with Reference to Meesho and Myntra

  By Hamsini Padre

  Abstract: The growing popularity of digital shopping has transformed the way consumers evaluate products before making a purchase. Instead of depending only on product descriptions or advertisements, many shoppers now consider online reviews and ratings as an important source of information for assessing product quality, reliability, and overall customer satisfaction. These reviews help consumers compare different products, reduce uncertainty, and make more informed purchase decisions. The present study examines the influence …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 1 Sep 2026

  Effect on EV Charging Infrastructure on Customerpreference Towards EV

  By Shashidhar Naidu B V, Sanjay H N

  Abstract: The rapid growth of electric vehicles (EVs) has increased the importance of developing an efficient and accessible charging infrastructure. the availability of charging stations is one of the important factors that affects customer preference and supports the use of electric vehicles, this study titled "Effect on EV Charging Infrastructure on Customer Preference towards EV" mainly studies how EV charging infrastructure influences customer purchase decision and preference towards electric vehicles in …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

• Published Subscription 16 Jul 2026

  Role of Greenwashing in Shaping Consumer Perception and Brand Image in Sustainable Marketing

  By Pooja Pathak, Manpreet Kaur, Ranjeet Singh, Vikrant Singh Dogra

  Abstract: In the contemporary marketing landscape, sustainability has emerged as a critical determinant of consumer choice and brand positioning. Organizations increasingly adopt eco-friendly practices to appeal to environmentally conscious consumers; however, the rise of misleading environmental claims, commonly termed greenwashing, has raised significant concerns. This study investigates the role of greenwashing in shaping consumer perception and brand image within the domain of sustainable marketing. Primary data were collected from 100 respondents …

  Published in NOLEGEIN Journal of Global Marketing · Vol. 9, Issue 2, 2026 Read article →

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