1 publication

• Published Open access 15 Oct 2022

  Case Study Flipkart (A): Transitioning to a Marketplace Model

  By Dr. Kiran Kumar Thoti, Ahmad Zaim Bin Mohd Alui, Ong Zu Qian

  Abstract: Conducted case study was attempted towards examining the misperception circulating current e-tailing marketplace concerning misinformation of the platform’s existing product. Reviewing of surfaced product quality challenge further uncovered related issues from the aspect of unhealthy price competition within the Indian marketplace, discrepancy in socioeconomic factors towards proliferation of current e-commerce practice and organizational ability in balancing sales growth to profit gain. Earlier academic studies and theoretical groundworks were reviewed and …

  Published in NOLEGEIN Journal of Consumer Behavior & Market Research · Vol. 5, Issue 1, 2022 Read article →